DataPoint: FarmVille 2 MAU drops 54% from a year ago, DAU drops 50%

Chances are you’ve been getting fewer FarmVille 2 requests from your Facebook friends than a year ago.

According to AppData, FarmVille 2 is experiencing the 2014 deep freeze just like the rest of the U.S. On Jan. 27, 2014, AppData reported 21.2 million Facebook MAUs and on the same date in 2013, it reported 45.7 million MAUs. That equals a loss of 24.5 million MAUs.

Will the farm thaw out in Spring 2014? What do you think?

For more information, visit AppData or call us at 415-230-2558.

Source: Inside Facebook

DataPoint: FarmVille 2 MAU drops 54% from a year ago, DAU drops 50%

Facebook’s Q4 2013: 556M mobile DAUs, 1.2B MAUs, $2.5B in revenue

Facebook posted its most successful financial quarter yet, pulling in $2.585 billion in revenue — roughly $2.3 billion from advertising alone. In the previous quarter, Facebook hauled in $2.016 billion.

The social network also hit 1.2 billion monthly active users and now has more than 556 million mobile daily active users.

Here are some key slides from Facebook’s Q4 report:

Source: Inside Facebook

Facebook’s Q4 2013: 556M mobile DAUs, 1.2B MAUs, $2.5B in revenue

Nanigans Q4 findings: Facebook advertisers find sustained revenue per click

As previous Q4 Facebook advertising reports have shown, the past four months have been very successful for advertisers in terms of key metrics such as revenue per visit (RPV) or revenue per click (RPC). New figures by Facebook Strategic Preferred Marketing Developer Nanigans show that RPC was much more sustained in Q4 2013 compared to 2012. Among its clients, Nanigans saw grand increases in RPC — 72 percent quarter-over-quarter and 83 percent year-over-year.

But will Facebook advertisers continue to receive record RPC in Q1, or will it scale back down?

As the following graph shows, RPC spiked in December and January 2012, then crashed down just as quickly as it rose. However, RPC started climbing high in the beginning of Q4 and pretty much stayed at a high level, climbing as high as $1.80.

Dan Slagen, Nanigans’ Senior Vice President of Marketing, discussed with Inside Facebook why Facebook advertisers finally had sustained success with RPC in Q4:

First on the consumer side, people are much more used to seeing ads this year across both desktop and mobile, on the right hand side and in the News Feed and finally static and video ads. The message consumers have sent to brands is clear in the sense that people will happily interact with offers (and drive revenue for advertisers) when executed with creativity, relevancy and value. Conversely, campaigns that are not well thought out and developed with a “consumer first” strategy and mindset will be ignored and in some cases complained about.

Second, on the brand side, advertisers are exponentially smarter now compared to twelve months ago. Mobile revenue tracking is up 3x, brands are understanding all of the different ad units from right hand to News Feed, mobile to desktop and static ad to video. Creative, targeting and optimization are at the forefront of campaigns and media dollars being invested into Facebook are being measured against true ROI.

However, as revenue went up in Q4, so did cost. Among its clients, Nanigans saw retail CPM increase by 19 percent quarter-over-quarter and 186 percent year-over-year. Retail cost per click rose 35 percent quarter-over-quarter and 35 percent year-over-year.

Facebook will release its Q4 and year-end financial report at 5 p.m. ET / 2 p.m. PT today.

Top image courtesy of dolphfyn / Shutterstock.com.

Source: Inside Facebook

Nanigans Q4 findings: Facebook advertisers find sustained revenue per click

How To Force Yourself To Succeed

A lot of people look at the big names in this industry like they have some unbreakable, uncanny focus, and key success habits that the rest of us just can’t seem to grasp ourselves. I’ve worked with some of the biggest and the best, and I can say that this usually just isn’t so.

What they’ve learned how to do is to hack their own system to force themselves to succeed. And the good news is that you can easily do it too.

Let me explain a simple concept that you should put to use immediately if you want to start getting all the things you want for 2014 and beyond.

How To Force Yourself To Succeed

First, let’s consider the problem we all face. Most of us know exactly what we need to be doing. It’s the execution part we usually fail at. We all know what we need to do, it’s actually doing it that’s the problem! The guru’s, the 6 and 7 figure earners face this same challenge too. Here’s how they get around it.

They give themselves external pressure in order to get done what they know must get done. Yet, most people failing online try internal pressure, which rarely works. So how do they do this, and how can you do the exact same thing?

Well the main thought here is that you have to have real, external pressure to get done what you need to. For example:

A few weeks ago, I set up a Webinar with the CEO of LeadPages, Clay Collins. This was a live webinar with a live date and time. That is external pressure. I forced a deadline on myself. I have to get all my stuff ready for the webinar or the 600 people who registered will get a blank screen, I would look like an idiot, and Clay would never talk to me again.

Most of the time, I will put up the webinar registration page, and I will have nothing else prepared. The point is, putting up the page forces me to get stuff done. Otherwise, I’ll never get around to it. I’m like most people. I’m not a super disciplined person. Without the external pressure, I wouldn’t get anything done!

I know of others that throw live events. Same thing. People start buying tickets, purchasing airline tickets, and now they’ve GOT to get it done or they will ruin their reputation.

I know of huge product creators (I’m sure you’ve heard of a few of them) that will set up a Joint Venture page well before they’ve even created the product. They’ll notify their list about the launch coming on a set date.

Why?

Now their affiliate partners and their list, know when they’re going live. They’re arranging their schedule to promote for them. Their lists are amped up to check it out. It massively puts them under the gun to get it done. If they didn’t create this external pressure, the product would likely never see the light of day.

This should be a big ‘aha’ moment for some of you.

Because the next time you think somebody is better than you, is some kind of machine, likely they struggle just like you do to get things done. The only difference is they’re putting themselves externally under the gun to get it done.

So whatever you’re working on right now, start setting deadlines, and find a way like the above to make yourself externally accountable to get it done. Implementing this can mean the difference between making nothing this year to making 6-7 figures.

Source: John Chow Dot Com

How To Force Yourself To Succeed

Did You Hear About The New Internet? Here’s How To Reach and Influence Them.

No, I am not talking about the Internet of Things. I am not talking about Mobile Apps. I am not even talking about websites becoming platforms.

I am talking about the only constant in our rapidly changing tech and internet landscape.

One of the biggest problems facing brands and marketers today is how rapidly technology evolves, and how dynamic the Internet has become. Every day I read another story about an SEO who gave up hope because of how confusing ranking in Google has become.

You could be the biggest SEO expert today, and tomorrows algorithm change can crush you in your sleep.

I am not just talking about SEO, I am talking about two big facts that influence most tech innovations.

1. Technology builds on itself, and every new innovation brings exponential use cases, integrations and possibilities that were never possible. This leads to an environment where innovation moves exponentially quicker, and changes happen at a more rapid pace as time progresses.

2. Technology innovation costs money, and therefore usually needs a monetization strategy. This leads to an even more progressive innovation environment in industries that create the most value, for example…in the advertising and marketing technology space.

This leaves us with a world where marketing strategies become obsolete before most people adopt them.

There is always a curve of early adapters and the mainstream business world. Still, even the most progressive advertisers and marketers out there are still struggling to keep up with the promise of tomorrows tech.

Big Data, Programmatic advertising, and Marketing Automation are hot buzzwords that are the flavor of the week for marketing professionals today, but using DMP’s and third party data to map offline credit card purchases back to un-clicked banner ad impressions hasn’t even been discovered by the majority of advertisers. All these innovations are meant to leverage information to bring a more personalized message in real time so brands can be more relevant to consumers in a scalable way. Yet, that tech is so yesterdays news… Tomorrows tech is first party cookies, multi-device attribution, publishers becoming ad exchanges, and who knows what else.

The problem you have is that tomorrows tech will likely leave these solutions in the dust. Probably the biggest problem facing marketers today is finding sustainable strategies that will continue to work despite technology evolving rapidly.

One of the areas that I see this being especially true is with Search Engine Optimization. Google makes 30-40 algorithm tweaks a month. Major updates are rolled out every month or so and their webmaster guidelines are constantly changing. Especially with link acquisition strategies. Pretty much everything has been banned by Google and websites are getting penalized today for what was once considered white hat strategies they employed several years ago.

So, what can you do that will still work tomorrow?

The good news is…within this chaos is actually certain stability. Stability we can count on. Stability we can latch onto and leverage for long term success.

What is stable about an ever changing world? CHANGE is the only thing you can count on.

Old News is boring. Change is exciting. Yesterdays story is over. Tomorrows Story is exciting.

This is the secret to sustainable success on the internet. Always be New. Always Be Fresh. Always be different. Break the News, Spin The News, Jack the News, but be part of the NEW INTERNET if you want to stick around for good!

If you want to succeed in search engines or engage on social media sites or just be relevant….

You Have To GIVE PEOPLE What They Want!

What do people want? They want stories. They want to be amused. To be entertained. To be informed. They want to be engaged. They want to be the opposite of bored!

Be INTERESTING. Old is Boring. New is Interesting!

I am a big believer in earning organic links. Writing content so compelling others choose to link to it. I have written 148 blog posts on my personal blog, and the ones that attract links from quality sources are far and few between. I think all my posts are great… That doesn’t make them all linkable.

Perhaps my most successful blog post that attracted links is my recent one about Super Bowl advertisers running PPC ads in Google before the big game. Not only did that post earn a link from Mashable, but the brilliant Mashable author managed to turn my plain old content into a fresh story. He focused on an interesting detail in my broader post, and not only did he create a great story, I earned a high value link and public shout-out.

Same Facts, Same Details… Completely Unique, Different, and Value Added Stories.

Here’s mine: #SuperBowl Advertisers Turn To PPC Advertising To Capture Big Game Searchers

Here’s Mashables: Bud Light Buys Up Most of the Super Bowl Ad Searches

Looks like completely different stories to me…

What’s amazing is that two other popular websites wrote similar posts, all with completely different spins, and neither of them ever saw mine or Mashable’s post. Completely fresh perspectives. This is key to realize:

You are likely blinded by the original story, and sometimes it takes a blank slate to find the unique angles…

Just four unique perspectives and stories built on the very same facts and data.

Let’s compare the other headlines…..

How Google Gets Its Piece of the Super Bowl Ad Blitz

5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns

This is the secret to staying fresh. When you find a story that is interesting enough to share. Find a unique angle and hone in on it and now you have a fresh new story. More importantly, now you have a story others may choose to reference in their own personal take.

When you manage to “See the Story Within the Story” Like Todd Wasserman did on Mashable, and make it seem so natural that you could just as easily have developed the story from scratch like the SEL, and BusinessWeek versions, you will have mastered the most valuable content skill possible.

Pretty much every major story that breaks will have dozens of completely different takes and perspectives of the very same facts and details. More importantly, all add value in their own unique way.

So, if you want to win on the New Internet… Find a way…any way… to be different. be fresh. be unique.

Want a Shortcut? Just Be Yourself.

Share your take. your view. your vision, be yourself, because that’s the easiest way to be unique.

I’ve written in the past about Sustainable SEO strategies that never fail. In that post I concluded that the single most effective brand building, link acquiring, traffic generating, readership engaging strategy is…

Give Your Readers Something They Can’t Find Anywhere Else In The World!

Journalists will cite you, bloggers will quote you, followers will tweet you, circlers will plus one you, and friends will like you.

Looking for an SEO service that won’t get you banned?

Source: ShoeMOney

Did You Hear About The New Internet? Here’s How To Reach and Influence Them.

10 Reasons Why Do Most of the Newbie Internet Marketers Fail

Most of the newbie internet marketers do not stay for a longer period while still in existence. Some of them face the common challenges and they completely lose hope to the extent of quitting the online marketing. This is something that requires a lot of patience and dedication since it will take some time before one fits to the available constraints and challenges. Here are the 10 Reasons Why Do Most of the Newbie Internet Marketers Fail:

1. They Normally Hunt the Wrong Target People

This is one of the most common mistakes that is normally done by the newbie internet marketers. They may be having some basic skills of marketing but they do not know the right type of audience. They will end up marketing their products to the wrong people who will not have any effects on their products. For instance, one may be selling the sportswear and equipments and they end up advertising them to the wrong people who are not even interested in that particular sporting activity. Such people will just see their products and they ignore without buying since they do not have any interest on them. When such happens, the newbie can easily give up instead of looking for the right type of target people who are interested in buying their products.

2. They Do Not Have the Required Experience

Experience is the main driving force in marketing especially when it comes to the online marketing where you will not meet in person with the target audience. The newbie lack such experience as they do not know the right methods to use so as to capture the attention of the buyers, they do not know the test and preference of particular customers who may be willing to buy their products. They may end up also giving up just because they do not meet those requirements of their customers. This implies that they have to take their time and copy the tactics that are used by the experts. Instead of doing so, most of them lose hope and quit.

3. They Face Stiff Competition by The Experienced And Well Established Competitors

Competition is one of the nightmares that is faced by the newbie in the market. The competitors have a lot of advanced strategies and means to attract more customers easily. If a newbie who do not know more about the online marketing is competing for more customers with such experienced internet marketers, then they will not be in a position to attract more customers. The competitors may be having more advanced technological means market their products which is not normally the case for the new marketers. When most of them are faced with such challenges, they lose hope and quit instead of looking for ways to improve his/her marketing techniques so as to compete well with his/her competitors.

4. Failure to Concentrate On One Idea

The new marketers in the market normally face this problem. They will see many opportunities and marketing options that are available. When they start using one of the methods and they realize that there are other better options, they will try to quit to those better options. When they do so, they will still find other better options and they will want to explore all of them at once. This is very wrong for the newbie who do not have enough experience dealing with all of them. A newbie should concentrate on one idea and try as much as possible to optimize it. When they try all the possible options, they will fail in some of the options and they may end up concluding that online marketing do not work which is not the case.

5. The Newbie Normally Try To Find Shortcuts

These are the individuals who will try to use the shortcut in their online marketing. They will want to use the cheapest methods so as to save on cash. When they do so, they may end up ignoring some important steps that will render their marketing of lower quality compared to those of the competitors. When such happens, they will lose some customers and they may eventually fail in the long run.

6. They Plan More And Do Very Little

Normally before starting their online marketing, they have their plans. They normally plan what they are supposed to do and how they will do them. The problem that most of the new marketers do in the market is that they plan more that they can actually do. They will end up not meeting their planned targets and some of them may end up quitting the internet marketing.

7. They Lack Enough Confidence to Face Their Challenges

Some of the new online marketers may end up not doing it just because they fear the challenges that await them. Most of them will consult some of their friends concerning the challenges and once they are told, they may quit if they have started or they even fail to start. For them to do very well in the market, they should be willing to tackle any challenge that awaits them.

8. They Have Insufficient Knowledge And Skills on Internet Marketing

Most of the new online marketers do not have the required marketing skills and they may end up not meeting the requirements of their customers. The customers may end up losing trust and confidence in them. This is the problem that most of the new marketers face in their niche. They have to take their time to study the trends in the market and to know and master all the tricks that are used so as to fit well in their market niche.

9. They Lose Hope Easily

When the new online marketers are faced with challenges, they will normally lose hope easily and they may end up quitting instead of finding the relevant solutions to their challenges. They are demoralized in case of a challenge as they do not know whether they will encounter the same challenge again in case they restart it or not. The only option they have is to quit instead of finding the relevant solutions to the problem at hand.

10. Insufficient Funds

There are some new technologies and the new online marketing techniques that may require a lot of money. They are usually of great benefits to the marketers and they will attract more customers easily. This is applicable to those marketers who have the required money. For the case of the new online marketers, they may not have enough money to adjust to the new technologies. This will be a great disadvantage to them as more customers will be taken by those with advanced technologies and advanced marketing strategies.

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Source: Blogging Tips

10 Reasons Why Do Most of the Newbie Internet Marketers Fail

Gigya finds Facebook still controls social logins in Q4

Though other social networks are gaining steam in the social login realm, Gigya found that Facebook still holds 51 percent of all social logins, a slight majority over all other sites combined. While other social networks saw gains in consumer brands and travel, Facebook increased its stance as the leading social login in Europe.

Here’s a breakdown of Facebook’s rank:

• For mobile devices, Facebook holds a whopping 63 percent of mobile logins, though it dropped 3 percent from Q3 of 2013;


• Facebook still dominates eCommerce with 76 percent of social logins;


• In Media and Publishing, Facebook held steady from Q3 with 45 percent of logins;


• Facebook holds logins for Consumer Brands at 66 percent;


• In Travel and Hospitality, Facebook gained 9 percent from Q3, taking 59 percent of social logins; and


• Education became Facebook’s biggest vertical with 79 percent of social logins, a 7 percent increase from Q3.

In North America, Facebook still holds 47 percent of logins, holding from Q3. Around the world, Facebook continues become the preferred login:

• In Europe, Facebook gained 5 percent, bringing it to 57 percent of logins;


• In Central and South America, Facebook logins increased 4 percent to 79 percent;


• In Africa/Middle East, Facebook increased 5 percent to 75 percent; and


• In Asia/Pacific, Facebook gained 8 percent in the region bringing it to 82 percent.

Source: Inside Facebook

Gigya finds Facebook still controls social logins in Q4