Monday, March 31, 2014

Trying to Create Tomorrow’s Company with Yesterday’s Rules and Tools: Part 3 – Moving from the Old to the New

Trying to Create Tomorrow's Company with Yesterday's Rules and Tools: Part 3 Moving from the Old to the New image 400425876 6401

Last time we explored some of the new innovation methods that are unseating the established conventional approaches that many companies still use. This time we will discuss the dynamics of this transition and the tradeoffs it produces.Trying to Create Tomorrow's Company with Yesterday's Rules and Tools: Part 3 Moving from the Old to the New image trans

So how might these new tools of innovation be used and what older constructs and approaches might they possibly replace?

From the OldTo the New
CorporationsFederated Organizations
Strategic PlanningIdea Markets
Hurdle RatesCrowd Funding
Portfolio ManagementInnovation Tournaments
Talent ManagementCreativity Clusters
Research and DevelopmentCollaborative Open Innovation Networks
Phase Gate SystemsCrowdsourcing
Creative Problem Solving MethodsWorldwide Brainstorming
Life Cycle ManagementTrickle-Up Innovation
Intellectual PropertyOpen Source Innovation

While at first this may appear to be an exaggeration of the shift in contemporary business practices all one need do is look at an industry once lionized as an innovation leader to see this progression at work. Consider the pharmaceutical Industry once synonymous with medical breakthroughs and now virtually dependent upon a wide assortment of biotech and startup firms for its drug discovery and development. While admittedly the litigious state of the industry and heavy regulation haven’t helped the cause of cutting edge innovation the ever increasing complexity of tools and methods traditional for this industry have driven these juggernauts into an escalating bidding war for potential therapies. Given the legion of highly qualified scientists these pharmaceutical giants employ as compared to the much smaller and often undercapitalized biotech firms it can be assumed that the rules and tools of innovation these larger enterprises continue to use may be contributing to the lethargic state of the industry as a whole.

Everything New Becomes Old

As the French proclaimed during their Reign of Terror “The revolution devours its children.” History moves in cycles and progress vacillates between freedom and control. As with most things every strength brings a weakness. These new innovation practices are not without their own drawbacks:

Global reachLocal politics
Real time strategyConstantly changing course
Boundaryless organizationLegal accountability
Shared valuesShareholder value
Rapid response to emergent opportunitiesInability to sustain long horizon projects
Simplified innovation processesComplex operational requirements
Best solutions from anywhereNot invented here implementation
Accelerated experimentationDisjointed solutions
Highly customized designsLow manufacturability
Creative power of suppliers and clientsDisruptive power of suppliers and clients

Ironically, many of these new innovation tools and rules have come from our children. While we hold them dear to us we may still marginalize their unfamiliar ideas and customs as strange. It may be wise to remember that deviation is a necessary condition of innovation – a departure from the norm – our norm.

We may be seeing something very new – innovating the way we innovate. How these generalities translate into specific applications will the work of Gen Next. We will have to wait and see what really works and what doesn’t. What is clear is that the rules and tools we used to create our brave new world are no longer necessary or sufficient for the next one. One size never fits all – and never did. We were once as they are now. And surely the day will arrive when they realize that they have become us. May that be the moment when they rediscover our rules and tools that brought us so far so fast.

Source: B2C_Business

Trying to Create Tomorrow’s Company with Yesterday’s Rules and Tools: Part 3 – Moving from the Old to the New

3 Reasons Why Live Chat is Just the Thing for Your SME

3 Reasons Why Live Chat is Just the Thing for Your SME image 3 reasons why live chat is just the thing for your SME

Your SME is customer-focused. You know all about social media, are available by phone when needed, and reply to customer emails in the blink of an eye. There’s no need to offer a live chat option as well. Or is it?

However speedy you are at email answers, you might never get a chance to prove it. Because even though you might be a whiz at returning emails, most businesses are not: 59% of them take more than 8 hours to respond, and many take even longer. Although it’s unfair, this ultimately means that potential customers are less likely to shoot you an email in the first place: they don’t really expect to get a fast reply, and they know that there’s a reasonable chance that they won’t get a reply at all. Live chat is the way forward, and here are three reasons why.

1. Your competitors are offering live chat.

I know, I know, if everyone else was jumping off a cliff, would you want to do it too? But things are different in the business world. While it’s always a good idea to think for yourself, it’s important not to get left behind the wave of customer expectations. A new survey says that 91% of consumers who have ever used live chat are satisfied with its ability to help them with buying products or services online, resolving issues or answering product questions in a timely fashion. Nearly 70% think that live chat will be used more widely in the future. It sure beats the 61% user satisfaction rate for email.

2. Live chat is the quickest way to respond directly to your online visitors.

When online shopping first became a ‘thing’, retailers and service providers alike rejoiced at the cost savings they expected. No more brick-and-mortar showrooms, no more waiting by the phone, no more expensive sales staff salaries. But it very quickly became obvious that sales staff were going to be the last thing to go.

OK, when buying online you don’t need a shop assistant to pop out the back to see if she has something in your size, but research shows that 83% of consumers require some degree of customer support while making an online purchase. A further 45% will abandon an online transaction if they don’t get a fast response to their questions or concerns. If you need to offer any level of service – and who doesn’t? – live chat is the only way to go.

3. Live chat is easy, and online visitors like ‘easy’.

Sad but true: we humans will always go for the easiest option. Most online visitors don’t bother to read. They’re not prepared to go searching around for your email address and even less likely to bother to write you a message once they’ve found it. But that blinking ‘live chat’ button is hard to miss. Live chat makes it easy for people to contact you, and customers like easy.

It also builds trust: offering a real human being to talk to helps to show that you are a real business (not just some fly-by-night front) building your credibility. This also helps to reduce the rate of shopping cart abandonment: more than 1 out of 2 potential customers said that “lack of human interaction” was the reason they didn’t go through with their purchase.

When online visitors have such a fast, simple option available, they are far more likely to go through with an order or get the advice they need. So basically, live chat is simple and easy, has a high success rate, builds credibility, and customers are coming to expect it. I am just saying.

Source: B2C_Business

3 Reasons Why Live Chat is Just the Thing for Your SME

Why brands need to quit complaining about Facebook reach & advertising


Recently, popular food delivery service Eat24 penned a breakup letter to Facebook, threatening to close its presence on the social network because of all the constant News Feed algorithm changes, fake likes and a push for advertising.

This complaint has been uttered or screamed by brand managers all over the world. It needs to stop.

Facebook is, at the end of the day, a business. It is not a charity. Companies — who are generally in the business of making money — complaining about a business doing what it can to make money feels self-centered.

Facebook is financially free for users who want to stay in touch with old classmates or share baby photos with friends. Facebook is financially free for pages who want a place to market to a section of their fans and customers. Facebook is not always financially free if you want to use the social network to grow your business, deliver a message to more of your fans than Facebook’s free organic reach, or get more relevant fans.

Those who are responsible for social marketing need to accept Facebook for what it is now, not what it was a year ago or five years ago. Facebook is not a solution where you’ll have the message in front of 100 percent of your hard-earned fans, or even 50 percent. But in terms of a freemium platform? It’s pretty awesome.

Here’s a look at what Eat24 had to say to Facebook, claiming that the service will shut down its Facebook page at midnight:

Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so long, but we need to break up. We’d love to say “It’s not you, it’s us” but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot.

When we first met, you made us feel special. We’d tell you a super funny joke about Sriracha and you’d tell all our friends and then everyone would laugh together. But now? Now you want us to give you money if we want to talk to our friends. Now when we show you a photo of a taco wrapped with bacon, you’re all like “PROMOTE THIS POST! GET MORE FRIENDS!” instead of just liking us for who we are. That’s hella messed up.

Brandon McCormack, Facebook’s Director of Communications, responded to the breakup letter in a comment:

Hey Eat24, this is Brandon over at Facebook. I was bummed to read your letter. The world is so much more complicated than when we first met – it has changed. And we used to love your jokes about tacquitos and 420 but now they don’t seem so funny. There is some serious stuff happening in the world and one of my best friends just had a baby and another one just took the best photo of his homemade cupcakes and what we have come to realize is people care about those things more than sushi porn (but if we are in the mood for it, we know where to find it Eat24!). So we are sorry that we have to part this way because we think we could still be friends – really we do. But we totally respect you if you need some space.

While Eat24 is well within its rights to gripe about the cost and pervasiveness of Facebook advertising, shutting down its presence on the social network would be a huge mistake. Currently, Eat24′s Facebook page has more than 70,000 likes, with the most popular city being Los Angeles and the most popular demographic being 25 to 34 year olds. Many, many other businesses crave that kind of audience. The page has gained nearly 1,000 fans just in the past week. On Twitter, Eat24 has 34,800 followers — and I’m guessing that each and every one of those followers don’t see every Eat24 tweet. On Instagram, Eat24 has roughly 9,300 followers. YouTube? 631 subscribers.

Those fake likes that Eat24 noted are overshadowed by its popularity in the U.S. Mediabistro’s PageData shows that 74 percent of Eat24′s Facebook fanbase resides in the U.S. 3 percent of Eat24′s Facebook fans come from India, with other clickfarm-heavy countries coming in at 2 percent (Vietnam, India, Philippines) and 1 percent (Pakistan).

By closing the Facebook page, Eat24 is ending the conversation with 74 percent of its fanbase because somewhere in the neighborhood 11 percent of its fanbase is potentially fake. Even when you add in the 11 percent of fans from the country of “other,” that’s 74 percent vs. 22 percent. Which would you rather listen to?

In terms of engagement, Eat24 holds its own. The page connects with its audience by posting funny memes and has one of the best comment response rates for pretty much any page on Facebook. Readers and fans see this, and they’re more inclined to join the conversation when they know that there a real person on the other end of the line. Shutting down Facebook is closing off a communication line with fans and customers.

However, the posts where Eat24 could really hit home are the coupon and offer codes. Currently, when Eat24 wants to press out a special deal to its fans, it links to the company website or shares an image. Utilizing offers might be more influential and get more people sharing — which boosts reach.

To put it into food terms, Facebook is Eat24′s most popular restaurant. They’re getting free rent, but threatening to close up shop because it costs money to reach more than a few customers.

Then again, if this is a publicity stunt to boost awareness and ultimately engagement of Eat24′s page? Well done.

Readers: Do you agree or disagree?

Image courtesy of Shutterstock.

Source: Inside Facebook

Why brands need to quit complaining about Facebook reach & advertising

PR Is The New SEO

PR Is The New SEO image 13518376415 f13a59aeb6

A decade ago, even 5 years ago, SEO used to be easy. Go out, place a bunch of links in some blog comments or send out some mass emails to webmasters promoting your site, get links rolling in, and wait for Google to reward your cleverness with high search rankings. You didn’t even have to have intelligible content on your website, you just needed a lot of links of any quality to your site and you’d win. Those days are long gone. Today, using tactics from even just a couple of years ago can not only fail to boost your rankings, but outright cause real harm to your website and corporate brand.

For example, in the last 2 years, Google has iterated its algorithm over 40 times that we know of publicly (Panda, Penguin, Hummingbird) to increasingly devalue any SEO trick that can be automated. Everything from keyword stuffing in press releases to spammy guest blog posts has been targeted by Google for punishment.

So what’s a brand that relies on organic search to do? It turns out that what Google values the most – links and mentions from high quality, high reputation sites – is exactly what competent public relations professionals have been doing for decades. Think about it for a second.

  • The goal of public relations is to create attention, awareness, and trust by getting other people to talk about your brand.

  • The goal of SEO now is to create attention, awareness, and trust by getting search engines to display your brand near or at the top of search rankings for relevant keywords and terms.

Both PR and SEO are all about getting other people to recognize that you have something to contribute to your industry. PR and SEO have almost identical processes: reach out to relevant publications, make a timely, targeted, relevant pitch to the publisher, provide great content to the publisher’s audience, and get accreditation for your work. The only significant difference is that SEO folks are usually more vigilant about getting a link in an article than PR folks; otherwise, the processes are about the same.

The outcome is the same as well – attracting new, relevant audiences to your brand. It doesn’t matter whether someone visits your website from a print magazine article or a Google search – at the end of the day, you want them to visit your website by any means permissible.

So if PR and SEO are functionally the same thing, what does this mean for both? If the processes are the same and the outcomes are the same, then the same people should be managing both for maximum synergy. SEO doesn’t belong in the marketing department – it belongs in your public relations and media relations department. PR shouldn’t ever work in a silo, either. Your SEO teams should be working side by side with your PR teams to ensure you have common research, messaging, creatives, and content (all part of the same earned media hub).

On a practical level, PR can teach SEO folks how to pitch better. PR folks generally have better media tools like Cision, Vocus (client), Sysomos, etc. for finding high quality publications to pitch, and the best PR professionals are supremely good at building and maintaining long-term friendly relationships with their media contacts. Conversely, SEO folks generally have better research tools like Google Webmaster Tools, Google Analytics, Google AdWords, etc. for identifying early trends, niche topics, and important words and phrases that should be common across a brand’s media properties.

Here’s a very practical example: log into your brand’s Google Webmaster Tools account and look at the search terms that you’re getting a lot of traction for. If you haven’t already created content to pitch about those terms, start writing!

If your PR team and your SEO team aren’t working together, chances are you’re not going to reap the benefits of having each specialty. If you have a PR agency that is unaware of SEO tools and methods, they won’t be able to do as good a job as an agency that does. If you have an SEO agency or team that isn’t coordinating with PR, sit them down in a room together for an hour each week and have them do their editorial calendars and pitching schedules as one team. Assuming that everyone understands that they’re on the same team, your results from both disciplines should improve dramatically.

Source: B2C_Business

PR Is The New SEO

Smarketing: How to Utilize Dashboards and Reporting

Smarketing: How to Utilize Dashboards and Reporting image smarketing how to use dashboards and reporting 300x168

The key to creating a successful Smarketing team is to monitor daily and monthly progress through reports and dashboards, which document each team’s activity.

Once you have established a Service Level Agreement, or SLA, you will know what both the sales and marketing teams are responsible for on a monthly basis. Dashboards will take the data from your closed-loop reporting system and turn it into a daily snapshot of the team’s progress toward those goals.

This data should be shared with the entire Smarketing team, so both the sales and marketing departments will be less likely to fall behind on their objectives. Over time, turn these daily updates into monthly progress reports to give a detailed look at your strategy’s success rate. Kev and I will explain everything you need to know about dashboards and reporting in this week’s video!

Love marketing as much as we do? Subscribe to Synecore Tech’s YouTube Channel for the latest tips and tricks on all things marketing!

Source: B2C_Business

Smarketing: How to Utilize Dashboards and Reporting

Think Starting a Business in The US is Hard? Try Italy

regulations hurt small business

If you think it’s hard to start a business here in the United States, you might just consider how hard people perceive it in other countries. A whopping 96% of Italians say their government makes it hard to start a business. Greece, Spain and Portugal aren’t far behind — with 93%, 82% and 80% respectively saying their governments make it hard.

And what are some of the places where entrepreneurs think their government doesn’t give them such a hard time? Try Malta, Sweden and Luxembourg.

This chart from a recent Gallup Poll says a lot about the perception of how regulations hurt small business and startups in Europe today:

Regulatory burden of European entrepreneurs

Meanwhile, back in the United States, don’t pat yourselves on the back yet. We Americans are not immune from our own perceptions about government interference and obstacles.

There’s a strong perception among small businesses that regulations hurt them. Citing different Gallup polls from 2013, Professor Scott Shane pointed out how small business owners perceive regulations as being a problem. And business owners — the ones who actually have to comply with regulations – see regulations as more of a hindrance than the average citizen.

Shane wrote:

“Similarly, 72 percent of small business owners said that government regulations were a problem, while only 48 percent of American adults said so. * * * Taxes and regulation are problematic for a larger fraction of small business owners than Americans overall.”

Favorable Impression of Entrepreneurs and Business Owners

With unemployment still high in Europe, you’d think entrepreneurship could be part of the answer. Say the Gallup pollsters:

“While residents in most EU countries are more likely to feel the government makes it hard, rather than easy, to start a business, this perception is particularly troublesome to future growth in countries such as Greece and Spain, where unemployment is not expected to drop much lower than 26% this year. New jobs in these and several other European countries will largely need to come from the private sector after austerity measures forced some of the deepest public-sector job cuts in a generation.”

Many Europeans have a good opinion of entrepreneurs. They believe entrepreneurs to be good role models, a Gallup Poll says. Compare this chart to the one above:

Business owners as role models in Europe

And what about the United States? According to the 2014 Edelman Trust Barometer, small businesses and family-owned businesses are trusted more than their larger counterparts or government in North America. Family owned businesses are trusted by 85% and small and midsize businesses are trusted by 78%.

Bottom line: The majority of people in the United States and Europe view entrepreneurs and small businesses owners favorably. Yet those same business owners and entrepreneurs believe their governments get in their way far too much and that regulations hurt small business and startups.

Italian Entrepreneur Photo via Shutterstock

The post Think Starting a Business in The US is Hard? Try Italy appeared first on Small Business Trends.

Source: Small Business Trends

Think Starting a Business in The US is Hard? Try Italy

6 Bad-Ass Tips for SEO Blogging from eMarketing Copywriter

Elspeth Misiaszek Writer

As an SEO copywriter, I’ve been getting a lot of questions lately about SEO blogging. Specifically, whether a blog was considered SEO enough to be publish-worthy.

I chose to launch a resource called, Is It SEO? that includes a free SEO blogging checklist for those who really want to get serious about launching an SEO blogging campaign. While it will help with the copywriting of the blogs, here are my six additional bad-ass tips:

Have a strategized process for SEO blogging

The biggest mistake most folks make when it comes to SEO blogging is a failure to develop an SEO content plan going in. You need to have an organized list of several key words related to your industry to start with.

Use the keywords to develop blog topics. You don’t just have to write about these topics, but make sure they have a primary focus in your blog.

First, pop thyself into Google Adwords keyword planner and do about an hour of research on what makes sense and what doesn’t. The smaller your business, the more important it is you stick to words you actually have a chance of getting noticed for.

Develop a system of measure for success

Google Analytics is free, tells you where your traffic is coming from, and allows you to see exactly what topics resonate with your audience.

How do you use it?

Decide on a goal for your SEO blogging. Do you want to get more email opt-ins? Are you trying to get blog subscribers/followers? Do you want optimal page views for advertising?

Pay attention to what’s working and what’s not by tracking conversions in a spreadsheet. You may need to use a WordPress tool like Gravity Forms – otherwise, setup a Goal in Google Analytics to see how conversions are going (they do the work for you.)

Otherwise, manually in an Excel Spreadsheet, if your Google Analytics tells you 150 people visited based on a specific blog topic, and you had 15 new sign-ups for your newsletter, you can conclude whatever action you took (promoting the blog on social media? initiating a new pop-up opt-in box?) produced a 10% conversion.

Always do a once-over before you hit publish

I did a little crowd sourcing to ask what copywriting topics in SEO appealed to people. I was shocked how many of you said that you were stressed trying to figure out if a blog was optimized for SEO before you hit publish.

Here’s my cheat sheet again – a free SEO blogging checklist. It will give you an exhaustive little list of all the things my clients have expected from me over the years (in detail.)

If you really want to get great at SEO blogging, just follow my detailed list. (And stay tuned for a follow-up webinar announcement)

Give away your link love (get some link love)

Ah! There seems to be an epidemic when it comes to linking to other resources. Here’s the deal: You need to give away link love in order to get link love. You link to someone, they link to you. It’s that easy.

The thing you can’t do is expect the Huffington Post to link back to you. Instead, try to find mid-size resources with a good following (look for engagement on social media). After you link to them, shoot over a message – “I loved this article so I linked to it.”

And here’s your bonus tip: Some folks get it, some folks don’t. If you reach out to tell someone they’re great a few times and they don’t say, Thank You! at least once, they are not interested in building online relationships.

Do not tell yourself they are busy. People who mean business return emails, answer questions and engage with anyone who reaches out – that’s how they got where they are.

Use a WordPress tool or other platform

WordPress Yoast is a fabulously easy-to-use tool that gives you a green light on your SEO blogging. The green light isn’t always 100% accurate, but it will get you very close.

Otherwise, once you have a few thousand dollars in the budget, check out Hubspot, a very powerful tool complete with all the spreadsheet magic you could ever possibly stomach. It’s far more complex, but input will equal output.

Keep an eye on the trends – your good eye!

I’ve been seeing a lot of hoopla lately about key words not mattering. Really? So, if I write about plumbing one day, roofing the next, and photography the next my blog will perform as well as just a photography blog?


The trends right now are:

  • Longer posts – The longer the post the more opportunity to hit on long-tail key words.

  • Journalistic articles – Go ahead and tell us objectively why your company is great

  • Micro-niche blogs – In lieu of photography blogging, why not digital Nikkon photography blogging?

Don’t get sucked into them until you have a firm and tremendous grasp on the other stuff.

Do you have questions about SEO blogging? Comment below. Let my six years or experience in business work for you.

Need a huge boost to your business? See my bio below and book a Powershot today.

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The post 6 Bad-Ass Tips for SEO Blogging from eMarketing Copywriter appeared first on Blogging Tips.

Source: Blogging Tips

6 Bad-Ass Tips for SEO Blogging from eMarketing Copywriter

Grandparents prove Facebook is no longer just for the young


People say that Facebook is for kids, but one of the fastest growing categories is grandparents — folks older than 50.

Click below to find out what 45.3 million folks 50 and older in the U.S. like.

TargetInterestsAudience Counts
Women – Men 50+ in US

National Grandparents Day27,980

I Love My Grandmother14,940

I Love My Grandkids92,740

Activities/HobbiesArts/ Crafts290,100



Dining In/Out67,600





Retail/Online ShoppingEtsy597,720

Hobby Lobby331,900

Jo Ann199,400


The Pampered Chef190,704





TV and PublicationsTravel Channel403,120

Hallmark Channel526,820

Food Network628,420


The Golden Girls221,960

The Oprah Winfrey Show630,060

The Good Wife340,280

Shape Magazine158,558

Good Housekeeping160,380


60 Minutes173,100

Healthy LifestylesNutrition883,960

Physical Fitness1,086,180

Weight Loss2,634,380






CelebritiesBob Dylan498,320

Queen Elizabeth38,490

Barbara Bush348,500

John Lennon525,220

The Who299,020


Elvis Presley890,500

FamilyGeneology Research2,880



Gifts & ToysThe Childrens Place202,120


Fisher Price202,920

Pottery Barn Kids50,840





Personal CareHair Products752,860

Anti-Aging Creams22,740

Varicose Veins8,620

Winkle & Rejuvenation817,360


Pets Society818,020

Pet Smart5,540

Humane Society584,020

RecreationOutdoor Recreation122,820



Grand Total

Notice how many of them like gardening, quilting, and typical “old people” stuff. But look at how many of them like Fisher Price and Huggies. No, they’re not playing with kids’ toys — they buying them for their spoiled grandkids!

Here is the most popular post on Facebook page of — the top community on Facebook for grandparents:

  • This page has only 96,000 fans, but has 163,000 active users.

  • Grandma might not quite understand what being a fan means, but she is certainly super active.

Hope you had a little fun in today’s audience research on Facebook. No offense to anyone who is a grandparent!

Top image courtesy of Shutterstock.

Source: Inside Facebook

Grandparents prove Facebook is no longer just for the young

Highlights From The Home Business Phoenix


The Home Business Summit in Phoenix concluded on Sunday with a ton of information on how to get Internet traffic. There were also testimonials, case studies, and I participated in an experts panel.

Over 100 people made it to the three day event. I had a great time meeting all the new attendees, and reconnecting with past attendees. One of the greatest benefits of attending a live event like the Home Business Summit is the face-to-face networking. As great as the Internet is, the best relationship builder is meeting someone live.

Some of the highlights from the Summit included meeting a 13 year old entrepreneur who plans to make $50,000 a month within the next three months, me receiving a check for $757,232.70, the sheer number of Macs at the event, and the food that looked really good, but tasted really bad.

The next Home Business Summit will be held April 25 – 27 in San Francisco, so start making plans to attend. Keep an eye on this blog to find out how you can get free tickets to it.









Source: John Chow Dot Com

Highlights From The Home Business Phoenix

Still Googling Your Contacts? Nimble Says Kiss That Goodbye

nimble smart summary

Nimble, the customer relationship management application that automatically connects social networks with other contact information, has just kicked it up a notch. The company claims you can quit Googling your contacts to find out more about them.

Nimble recently introduced a new feature called Smart Summary that company executives say accomplishes far beyond what most CRM applications can. The app uses social intelligence when compiling information about your most important contacts.

Smart Summary compiles this information on the fly assembling a user-friendly overview of important information about a contact. Now you can see at a glance what’s most important about all those to whom you are connected.

That includes details like Facebook and LinkedIn connections, Klout score, website URLs and more.

According to Alyson Stone, Director of Content Strategy at Nimble, what’s different about Smart Summary is that the profile is created automatically once you have identified a contact.

The information is pulled from publicly available sources and compiled by the Nimble app into a “dossier-type” format. While other applications may have fields where you can summarize information, you typically have to manually enter it. Or you get bits and pieces of information, without seeing a good overview of your contact. Not only does Nimble create the summary initially, Stone emphasizes, but it updates it daily to reflect changes.

What’s more, the information is “portable.” In an email conversation with Small Business Trends, Stone explained:

“…users can click the Share button next to the Title ‘Smart Summary’ and are then able to quickly email a Smart Summary dossier to anyone. This is aimed at making it easier for people to become known as ‘super connectors’ who help others meet.”

Harvesting Social Intelligence

Unlike searching for available information about contacts on Google, Nimble uses social intelligence, drawing data from social profiles like LinkedIn, Facebook, Foursquare and other social sites.

From these, it creates a mini-profile including experience, education, shared connections, location and more.

In addition to basic background like work experience and education, Nimble’s Smart Summary also identifies shared influential topics with your contacts based on social media activity. For example, if one of your contacts posts regularly on topics like social media or content marketing, these topics might also be listed with his or her profile.

The app uses keywords in common between the you and your contacts to help emphasize common interests and ideas. The mini-profile sits at the right side of your contact screen while the app is open.

According to Stone, the problem that Nimble’s Smart Summary is designed to solve is the overwhelm from being involved in so many social networks. These networks provide so much information that it’s hard to keep it straight. Nimble, she says, aims to address this issue by organizing the important information and helping you step back to see the forest instead of just the trees. First, it takes away the grunt work of inputting all the information manually. Then it frees you of the need to update that information regularly.

But also, Stone says, the app allows you to prioritize the information and contacts you are most interested in keeping up with. This is handled through a “Mark as Important” button that organizes your contacts based on your priorities.

Stone explained:

“Nimble offers you the choice to mark any contact as “Important.” The effect of this action is that the system will present their updates and communications to you at the top of the results. Marking someone as important is a way of keeping the most important people front and center.”

Here’s a closer look at how Nimble’s Smart Summary works:

Nimble, based in Santa Monica, California, was founded in 2009 by Jon Ferrara, who previously founded GoldMine. Nimble has more than 60,000 customers. Well over half of those are small to medium sized businesses.

Like more and more leading apps these days, Nimble offers a freemium model with a free personal plan, and a paid business plan. The company also offers a no-credit card limited free trial. Nimble integrates with over 45 other applications. They include Constant Contact, Freshbooks, Google Contacts, AWeber, Evernote, MailChimp, GoToWebinar, Salesforce, QuickBooks, Magento and Xero.

The post Still Googling Your Contacts? Nimble Says Kiss That Goodbye appeared first on Small Business Trends.

Source: Small Business Trends

Still Googling Your Contacts? Nimble Says Kiss That Goodbye

A Facebook map of baseball fandom


As Major League Baseball prepares for another Opening Day (though the Los Angeles Dodgers, San Diego Padres and Arizona Diamondbacks have already played a few games), Facebook released a map showing users’ baseball allegiances, measured in terms of likes on each teams’ Facebook page.

The largest swaths of the U.S. map are taken up by the New York Yankees, Atlanta Braves and Texas Rangers. Facebook notes that there’s not a single county in America where most Facebook users like the Oakland Athletics, New York Mets or Toronto Blue Jays.

Want to find out who most of the Facebook users in your county root for? Click below to see the map.

Click the map to enlarge.

Top image courtesy of the MLB Facebook page.

Source: Inside Facebook

A Facebook map of baseball fandom

Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots

Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots image beth comstock ge

Beth Comstock, CMO GE

A few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. Continuing the series, I’m happy to share with you this useful advice from GE CMO, Beth Comstock.

On her Twitter profile, Beth describes herself as a “marketer on a mission”. What’s interesting to me is that her “mission” is not an easy one. In her own words, “Marketing is now about creating and developing new markets; not just identifying opportunities but also making them happen.” So how do you really “make things happen”? For as we know as modern marketers, a lot of what goes on with our sales and marketing activities happens because our customers are in control; they call the shots. They have the entire digital media powerhouse at their disposal to steer the success or failure of companies. And yet, as marketers, we want to be in the driving seat. We must.

What is Ms. Comstock’s advice for us?

Read on…

  • Get out of your comfort zone. “To be an effective marketer, you have to go where things are,” says Beth Comstock. “You have to see what’s happening and be a translator. You have to immerse yourself and not be comfortable sometimes.” Complacency can drown you out faster than you know. It’s happened to large corporations who believed they were sitting pretty at the top of the market until one day, all of a sudden, sales dropped, stocks plummeted and customers couldn’t wait to switch loyalties. The thing is, it never really happens “all of a sudden”. It happens while organizations neglect to immerse themselves and get comfortable looking at historical data in the security of their board room. Meanwhile, the dark horse has taken huge strides leaving competition in the dust. As our world continues to shrink, we cannot undermine the speed and efficiency with which emerging markets can grow and take over what used to be a market dominated by established global brands.

  • See the patterns and connect the dots. That is how Beth describes her role at GE. In order to spot emerging trends or future risks, you have to stay alert. Reporting and analytics can bring the power of Big Data to your CMO’s desk, but there is still no substitute for the conversations with real people and observations to be gleaned from getting out into the field. Social media channels offer a useful listening post to further enable this. GE, for example, effectively uses channels such as Twitter, Facebook, Pinterest, Google+ and YouTube to engage with audiences interested in scientific and technological innovation. Given that there is already too much “noise” about brands in the social media space, I can see why a marketing savvy brand like GE has chosen to focus on engagement by studying the patterns and connecting the dots in their industry. Close to 150,000 people “follow” GE’s photos of engines and power modules on Instagram. How do you explain this? “Instagram is a way to go into our factories and get shots you wouldn’t normally see,” explains Comstock. “We’re targeting the inner geek in everyone. Most people want to know why things work.” So GE has chosen to be the leader that shows people how things work!

  • Support innovation through collaboration. By its very nature, scientific innovation requires a free exchange of ideas and knowledge-sharing. Through their customer innovation centers in places like China, GE encourages collaboration between local people, research scientists and marketing teams. That is a huge step towards decentralized marketing and breaking down of departmental silos. Something that I have been long advocating on my blog. In addition, GE, under Ms. Comstock’s supervision, also invites innovative ideas through competitions, guest talks and partnership opportunities. This is a good lesson for marketers to remember that innovation doesn’t necessarily have to happen behind closed doors. On the contrary, the more you open up and allow ideas to flow in from the outside, the better your chances to truly transform the lives of the audiences you serve.

  • Find “disruptive” thinkers. When it comes to the latest, most advanced technology fields such as robotics, companies like GE realize the dire need to think outside the box. For this reason, they invite professors and industry experts to visit and discuss new ideas with GE staff. As Ms. Comstock says, “We look for the most disruptive people we can find. We don’t want to think too traditionally.”

  • Go where your audiences are. Make the effort to understand and behave like the locals do, but stay true to your brand promise. That is what makes a truly successful global brand. Yes, you can hire agencies and consultants to study a market and bring you back tons of data. Going into those markets and experiencing customer behaviour first-hand is, however, a far more valuable education. As Ms. Comstock says, “Experts can help translate, but being there is essential.”

I hope you are enjoying this series spotlighting CMOs and the valuable lessons they share with B2B marketers. I look forward to your comments.

Source: B2C_Business

Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots

Valuable Email Marketing Tips for a Blogger in 2014

Email Marketing in 2014

I was reading this article about email marketing on and a line stood apart from the rest:

The future of email marketing is about being like real-life shopkeeper. It’s about observing, making recommendations…and being more personal.

This, I think, encapsulates what email marketing is all about. While the referred article focuses more on the eCommerce side, my take here is on bloggers.

How can a blogger make optimum use of email marketing in 2014?

Email Marketing for a Blogger in 2014

Let’s see.

1) Focus on Email Marketing List Quality & Not Just the Numbers

I know that in a way this goes against what any email marketer will teach you. It is believed that if the number of email subscribers is high, there is a higher chance of earning. This perception isn’t wrong but also think – what will you do with all those email ids if they aren’t converting?

You may have 1000+ email subscribers but what if they don’t open your emails or they don’t click or don’t engage with you?

Therefore, focus on the quality of email marketing list. Don’t build a generic list. Target a segmented audience. It is far better to have 100 people on your list with 40% email opens than 1000 people on the list with just 2% email opens. Isn’t it?

2) Personalize the Email List

Three things:

  • Don’t send generic emails.

  • Don’t send mass emails.

  • Don’t send sales pitch.

Take the example of your local shopkeeper. When a new product comes to the store, does the shopkeeper tell about it to everyone or just to those who know will be interested? An experienced and knowledgeable shopkeeper who understands the needs of the buyer would opt for the second option.

This is precisely what you have to do with your blog email subscribers. Segment the audience. I use MailChimp and they have really cool audience segmentation options based on variables like email openers, email clickers, geolocation and more.

Interact with you list. Monitor their behavior. I understand that a 1-on-1 communication is difficult but the behavior of email readers tells a lot.

3) Earning from Email List

Email subscribers are no fools. They know that the freebie on offer is a bait to get him/her on the list. They know that ultimately, you’re going to pitch a ‘buy this product’ email. It isn’t wrong; you want to make a living, right?

Therefore, be ultra careful before sending any sales pitch. Do they really need this product? Ask this question to yourself.


As a blogger, you need to be like the local shopkeeper who knows your requirement even before you have to ask for it. It is only then that you can make use of the email marketing list to generate sustainable revenue.

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The post Valuable Email Marketing Tips for a Blogger in 2014 appeared first on Blogging Tips.

Source: Blogging Tips

Valuable Email Marketing Tips for a Blogger in 2014

Verizon Introduces Single Security Suite for All Devices – Mobile and Desktop

verizon mobile security

A new survey reveals 88% of consumers around the world own more than one Web-enabled device. And 62% of U.S. consumers own more than three devices, another concludes.

In its recently released Digital Assets survey, online security company McAfee reveals there is also a lot of value on those devices. Globally, the average person has up to $35,000 in personal assets and information stored on these Web-enabled devices. This goes beyond personal data like your credit card information, login names and passwords. It also includes things like photos and entertainment files, too.

By now you’ve probably become attuned to the need for security on desktop and laptop computers. But that concern has apparently not spread to mobile devices where the threat may be just as great.

On the official McAfee Blog, company Online Security and Safety Evangelist Robert Siciliano explains:

“And while we have all these devices and have valuable assets on them, we don’t take enough precautions to protect our valuable assets. Nearly 15% of consumers globally don’t have comprehensive security on ANY of their devices and 20% are unfamiliar with cyber risks and security dangers.”

Small businesses in particular are increasingly targeted by cyber criminals seeking not only their information, but the information of their clients and customers.

McAfee (acquired by Intel in 2011) and wireless communications company Verizon are partnering to extend security to multiple devices, using a single application and central dashboard, called the Verizon Internet Security Suite Multi-Device program. The program is aimed at creating more security for both consumers and small businesses.

With the Verizon offerings, subscribers protect all of their PCs, laptops, Macs, and Android smartphones and tablets via one central management console.

Verizon customers can get Internet security for all their devices starting at $6.99 per month. Cloud backup and storage can also be added in. Small business owners, who use more data, might also want a bundled package including 50 or 150 GB of cloud storage also protected by McAfee. Those bundles start at $11.99 per month.

The service features automatic updates for all devices. Verizon says you’ll be able to monitor activity on all your devices from one desktop app, too. This feature would include the ability to lock certain apps when others are using your devices.

Image: Verizon

The post Verizon Introduces Single Security Suite for All Devices – Mobile and Desktop appeared first on Small Business Trends.

Source: Small Business Trends

Verizon Introduces Single Security Suite for All Devices – Mobile and Desktop

Mercenary vs. Missionary – What Drives You?

Passion vs. Profits. What drives YOU?

If you follow those tech people in silicon valley, you know they have a big mantra on entrepneurship.

In that quest for business success, people often put themselves in one of two buckets.

Missionary – You’re out to change the world. Mercenary – You’re in it for the kill, the profits, the M/A, and of course, the sale.

According to John Doerr, the VC famous for investing in Google, Netscape, Sun, Amazon, Intuit, etc., the really great companies are led by missionaries, not mercenaries.

Mercenaries are driven by paranoia; missionaries are driven by passion. Mercenaries think opportunistically; missionaries think strategically. Mercenaries go for the sprint; missionaries go for the marathon. Mercenaries focus on their competitors and financial statements; missionaries focus on their customers and value statements.

Mercenaries are bosses of wolf packs; missionaries are mentors or coaches omf teams. Mercenaries worry about entitlements; missionaries are obsessed with making a contribution. Mercenaries are motivated by the lust for making money; missionaries, while recognizing the importance of money, are fundamentally driven by the desire to make meaning.

As Jeff Goldblum said in Jurassic Park, … “THAT IS ONE BIG BILE OF SHIT”.

In fact, if you’re an entrepreneur, do yourself a favor and do NOT take it literally.

Here’s why.

1) They don’t eat their own dog food

6a00d834517b5669e200e54f2871ee8833_800wiIf that’s the case, why aren’t these VCs investing into every entrepreneur that knocks on their door and tell them that they’re going to change the world with their latest mobile app/game/social network/platform/SaaS..?

Why? Because they don’t have market traction. And why does market traction matter? Because VCs don’t want to lose money. There is no ROI in losing money. Call me crazy, but that sounds like something mercenaries would do.

Yes I agree to a large extent: company leaders who are focused only on the profits will get just that.. profits. Look at all those shady CPA networks ran by shitheads and morons. They all tanked because all THEY cared about was their margins, never the margins of their advertisers (who pay them) or their affiliates (who run their traffic).

But at the same time, they’re doing a huge dis-service to entrepreneurs who actually believe in all this silicon valley foo-foo mantra that doesn’t serve anyone except those who already made billions.

And if you’re a non-investor funded entrepreneur risking your own money to make your business work, ain’t no amount of ideal vision going to save your business if you don’t know when the next check is coming. If you’re worried about day to day and don’t have a steady salary paying for your basic life needs, you’re NOT thinking long term vision stuff.

I have a wealthy friend who collects art and expensive wine. He asked me why this girl I introduced him to (a really HOT single mother with 2 kids) doesn’t show up to his fundraisers.

Well, no offense bro… it’s because she’s working 2 dead-end jobs to pay for her insanely expensive kids in one of the most expensive cities in US. That’s why. It’s not that poor people don’t like art or philosophizing about life, it’s just that they’re too damn tired at the end of the day to be doing any of this “missionary” things.

Same for entrepreneurs… if you are starving, surviving becomes your #1 passion.

2) Missionary in public. Mercenary behind closed doors.

Sure, in public these Silicon Valley people look like they’re squeaky clean nerds who made billions by sticking to their big visions and dreams.

In private? Sheep in wolf clothing, like Amazon’s Jeff Bezos

Not that anyone from Amazon, including and especially its founder and CEO, Jeff Bezos, would admit to violating the creed described by Doerr, his now-former board member.

As BusinessWeek writer Brad Stone details in The Everything Store: Jeff Bezos and the Age of Amazon, Bezos has built the most mercenary of enterprises — squeezing partners, undercutting competitors, degrading employees — while insisting repeatedly to both internal and external audiences that Amazon fits Doerr’s definition of the missionary business.

No offense to Apple fans, probably the biggest douche of all? Steve Jobs.

His “missionary” vision for Apple in 1980?

“To make a contribution to the world by making tools for the mind that advance humankind.”

I guess he when he said “the world”, he meant all the world except poor Chinese factor workers at Foxconn (company contracted to make Apple products) who were apparently killing themselves by jumping out of their apartments because the working conditions at their factory was so shitty.

Of course, it’s ONLY when the media makes a big fuss that Apple decides to stop turning the blind eye. And let’s not forget all those wonderful lawsuits. Their controversy is so long that they have a whole wikipedia entry on it.

Funny how they became the very THING that they hated so much & grew as a result of that hatred – large corporation that treats people like numbers. Remember that TV commercial where that woman throws a hammer into the screen? It looks like they’re the one who should be receiving that hammer in their face now.

So what are you? Mercenary or missionary?

Amazon, Apple, Google are indeed great companies, but are they really all one sided missionaries? Doubtful.

Personally, I think ALL entrepreneurs are deluded in thinking that they are missionaries. It’s alright, because I am too.

But now I am older and wiser to not give a shit about what people think of me, so I’ll be honest. Yes, I’m in it for the profits, but at the same time, I want to die knowing that my customers and my employees’ lives were better off because of what i did.

It’s not either / or, rather a combination of both that defines success, in my humble opinion.

If you suck at hustling, how do you plan on marketing & selling? Ever try paying your mortgage or rent with your “passion”? YOu can try but i can tell you that you’ll get a passionate kick-in-the-ass eviction. At the same time, if you all care about is profits, who the hell wants to work with you? Nobody.

But what do I know? I ain’t a billionaire.


Like I said, what drives YOU? And why?

Share your thoughts in the comment box.

Looking for an SEO service that won’t get you banned?

Source: ShoeMOney

Mercenary vs. Missionary – What Drives You?

Special Situation Stock a Boon to Carbon Fiber Investors?

Special Situation Stock a Boon to Carbon Fiber Investors? image Hexcel Corp. Chart3

We are seeing a rise in the demand for super-light and strong carbon fiber composite, which is used in multiple applications for both commercial and consumer use, based on my stock analysis.

Carbon fiber is known for its high weight-to-strength ratio and as such, it has been increasingly used in the construction of numerous products that demand lighter weight without compromising strength. This is the very reason why carbon fiber composites are a favorite of the airline sector, where we are seeing a move towards building lighter fuel-efficient planes that can fly further for a lower cost while maintaining structural strength.

My stock analysis notes that we are seeing the emergence of carbon fiber in numerous applications, such as sports cars, bikes, golf clubs, and other everyday uses, including sports equipment and electronic items. Sectors employing carbon fiber include aerospace, automotive, offshore drilling, infrastructure, marine, energy storage, and wind turbines.

The industry numbers don’t lie. According to my stock analysis, the global carbon fiber market is estimated to grow 17% annually over the next five years to around 118,600 tons, and it is thought to be worth about $7.3 billion by 2017, according to “The Future of Carbon Fiber to 2017” report produced by Smithers Apex. The report estimates the annual growth for carbon fiber-reinforced plastics for the period from 2012 to 2020 will be 16%. These metrics suggest a buying opportunity for carbon fiber plays that could benefit from the growth, based on my stock analysis.

A special situation stock that I like in the carbon fiber market is Hexcel Corporation (NYSE/HXL), a maker of advanced composites that include carbon fibers, reinforcements, prepregs, honeycomb, matrix systems, adhesives, and composite structures.

Chart courtesy of

The three major areas of focus for the company are commercial aerospace, space and defense, and industrial, as my stock analysis indicates.

The biggest market for Hexcel is Commercial Aerospace, with sales of $283.6 million, or 67% of total sales, in the fourth quarter of 2013. Key clients include Airbus Group and The Boeing Company.

Space and defense is the second key sector served with sales of $88.8 million or 21% of total sales in the fourth quarter. The industrial sector rounded out the final 12% of sales with clients in the wind turbines sector, based on my stock analysis.

Revenues are expected to rise 10.5% to an estimated $1.85 billion in 2014, followed by 9.8% growth to $2.04 billion in 2015, according to Thomson Financial.

If Hexcel can reap the benefits from the use of carbon fiber, we could see the share price continuing to edge up to new highs, based on my stock analysis.

This article Special Situation Stock a Boon to Carbon Fiber Investors? was originally published at Daily Gains Letter

Source: B2C_Business

Special Situation Stock a Boon to Carbon Fiber Investors?

DataPoint: What can Zynga learn from NaturalMotion?


Zynga’s acquisition of NaturalMotion earlier this year signals a change in focus for the company. NaturalMotion, the U.K.-based mobile gaming company, is best known for its mobile games “CSR Racing” and “Clumsy Ninja.”

Zynga has been seeing major loses on the Facebook platform, so the acquisition could help the company in the mobile space. According to AppData, the number of monthly active users (MAUs) for Zynga’s games on Facebook has declined over 68 percent this year alone. Daily active users (DAUs) have declined almost 67 percent in the same time period.

At the same time, Zynga’s expertise on the Facebook platform could help NaturalMotion there. NaturalMotion’s MAUs are up about 16 percent and DAUs have grown 281 percent this year. The developer’s DAU/MAU engagement has increased as well, growing 11.5 percent this year.

For more information about AppData click here, or call 415-230-2558.

Do you think Zynga’s NaturalMotion acquisition will help turn the company around?

Source: Inside Facebook

DataPoint: What can Zynga learn from NaturalMotion?

Marketing Lessons from Baseball: It’s the Game AND the Experience

Marketing Lessons from Baseball: It's the Game AND the Experience image Scratch Sniff Shirt 300

The wait is finally over. When the Phillies take to the field against the Texas Rangers this afternoon, this long, cold, snowy winter will officially be over. At least in my mind. Months of anticipation will end with the realization of another season underway.

Yes, this is my favorite time of year, with baseball finally underway. I’m looking forward to going to a few games with my family, to perhaps see the Phillies, Pirates, Orioles, and maybe more. And of course there is our local team, the Lancaster Barnstormers, who play just five blocks away from my house.

The one thing I’ve learned over my years of attending ball games is that while the game itself is the important thing, there are so many other things which make a trip to the ball park fun. It’s also the experience that surrounds the game. The sights, the sounds, the smells, and so on.

It’s the joy of a shared experience, enjoying the game with a like-minded crowd, whether it’s of 5,000 or 50,000.

It’s the activities that are constantly going on around the ballpark and between innings. From the Phillies Phanatic having fun, to the sausage or president races at their respective parks, to the unique way a team might celebrate the singing the National Anthem (in Baltimore) or Take Me Out to the Ballgame (in Chicago). Maybe it’s hearing the late Harry Kalas singing “High Hopes” after a game. Then there’s the Phillies’ minor league team, The Lehigh Valley Iron Pigs, who will be hosting Bacon themed Saturdays this year, and I already have my bacon logo hat and scratch ‘n’ sniff bacon team shirt, thanks to birthday gifts from my kids.

Yes, the game is important, but the other activities and sense of community are what makes it a real experience. It’s this sort of thing that makes it less a spectator sport, and more a participatory event.

As marketers and business owners, we can learn a lesson from this. It’s not just about our business and product. It’s also about the experience we provide that supplements and enhances what we are already doing.

What can we do to make our businesses more of an experience? How can we create an environment that draws people in? Is there extra value we can add to what we’re already doing?

What businesses do you think are doing a good job of creating that extra experience?

Source: B2C_Business

Marketing Lessons from Baseball: It’s the Game AND the Experience

Announcing: A Breakthrough Resource for Your Content Creation

Finally, after years of clumsy, clunky automated tools for “spinning,” scraping, regurgitating, and extruding low-quality content, we’ve found a solution.

This resource produces sharp, smart, audience-engaging content every time. Over time, it even calibrates itself to produce more effective headlines, to tailor content to the precise needs of your audience and customers, and to automatically generate semantically relevant alternative keyword phrases.

We’re calling this resource RealWriter — and if you don’t implement it for your content marketing program, you’re missing out.

RealWriter offers some incredible improvements over earlier content automation solutions.

RealWriter is optimized to create content that audiences care about

RealWriter uses advanced algorithms including RealEmpathy, RealResearch, and RealListening to craft content that actually makes your audience more engaged and helps them develop positive emotional associations with your company.

In fact, regular use of RealWriter can create a 743% lift in your audience’s connection, enjoyment, skin tone, cardiovascular fitness, and satisfaction with life choices. *

RealWriter’s sophisticated technology allows for deployment of stories, metaphors, analogies, and extreme right-brain no-seriously-where-the-heck-did-that-come-from insights.

And all of this is included with the cost of your RealWriter install.

RealWriter is a Google-endorsed resource

Google’s spam team has made it clear — if you’re using anything other than RealWriter to craft your content, you’re doing it wrong.

RealWriter (and especially RealWriter Professional Edition) will make a dramatic improvement in your site’s SEO. It’s so important that RealWriter is recommended by every reputable SEO firm as a resource that you cannot afford to do without.

Clumsy, ugly, badly optimized gibberish is a thing of the past with RealWriter.

In fact, RealWriter will probably be compelled to go back and correct your old horrible content to RealWriter standard — because some of that stuff makes RealWriter really, really twitchy.

Bonus: RealWriter can handle your social accounts, too!

Yes, incredibly enough, for an additional fee, RealWriter can be deployed to manage your company’s presence on Facebook, Twitter, Google+, LinkedIn, or the platform of your choice.

RealWriter even proactively learns new platforms as they become important to your audience.

RealWriter can ensure that your social media accounts reflect well on you, especially when they’re fully optimized with RealBusinessJudgment (premium fees may apply).

RealWriter’s social media functionality seamlessly integrates with your content-creation program — and it’s all built into the algorithm.

RealWriter comes in a virtually endless array of configurations

RealWriter can be deployed to cover literally any field of human endeavor. RealWriter will also let you know when you’ve used the word literally properly.

RealWriter is available in all human languages (plus Klingon), for all topics, and in a virtually endless variety of tones and voices.

RealWriter is optionally available with Humor, Quirkiness, and Snark options. Note that these features occasionally make RealWriter somewhat unstable in a business context. However the benefits are often worth the potential bugs.

We love RealWriter

In fact, every week we create content to help RealWriter work even better.

Now here’s the part where I quit being quite so silly. :)

In the next day or so, we’ll be letting you know about a new program we’ve developed to support and promote really good content writers.

It’s the Copyblogger Content Certification program — to educate real writers (ahem), get them very smart about the underlying strategy that makes for really strong content marketing, hand-review their work, and certify that the best writers are ready to take on your projects and do terrific work for you.

If you’re a writer and you’re interested in becoming certified, you need to join our (free) MyCopyblogger marketing library to hear about it — we’ll be notifying everyone in that group in the next day or two with all the details.

If you haven’t joined us already, take care of that by entering your information here: Register for the Free Library

And if you aren’t using RealWriter today, and you’re seeing junk results from your content marketing program, now you know why. Stay tuned over the next weeks, and you’ll be seeing certified RealWriters, er, real writers, who are ready to produce excellent work for you.

* Note: All statistics have been made up. This installation of RealWriter is sometimes not so hot with real numbers. Your RealWriter may vary.

Wanna talk about RealWriter?

Come chat in the Google+ thread for this post — You can find it here.

Flickr Creative Commons image by LangfordW

About the author

Sonia Simone

Sonia Simone is co-founder and Chief Content Officer of Copyblogger Media. Get more from Sonia on Twitter and .

The post Announcing: A Breakthrough Resource for Your Content Creation appeared first on Copyblogger.

Source: Copyblogger

Announcing: A Breakthrough Resource for Your Content Creation