The key to creating a successful Smarketing team is to monitor daily and monthly progress through reports and dashboards, which document each team’s activity.
Once you have established a Service Level Agreement, or SLA, you will know what both the sales and marketing teams are responsible for on a monthly basis. Dashboards will take the data from your closed-loop reporting system and turn it into a daily snapshot of the team’s progress toward those goals.
This data should be shared with the entire Smarketing team, so both the sales and marketing departments will be less likely to fall behind on their objectives. Over time, turn these daily updates into monthly progress reports to give a detailed look at your strategy’s success rate. Kev and I will explain everything you need to know about dashboards and reporting in this week’s video!
Smarketing: How to Utilize Dashboards and Reporting