As Google imposed more limitations on SEO based articles, bloggers nowadays are directed to publish only unique contents. This will benefit most of the true bloggers who love to write original and useful contents. On the other hand, this creates a relatively higher competition for generating traffic to the blogs. So, most of the bloggers in recent days turn their focus on learning the concept of Guest blogging.
Guest blogging is an entirely new way of generating traffic to your blog. Here, you publish contents on another blogger’s blog, while the another blogger will publish their contents on your blog. In this way, both the bloggers will generate a new potential group of visitors from different audiences. This might be the best option in today’s competitive internet marketing world, which can drive a huge amount of visitors to your blog. But, at the same time, it needs a lot of hard work and tactics to be handled to succeed in this platform. Here are the ten most important factors to consider before you start with the guest blogging.
Set Your Goals
Different bloggers aim for different goals to set up their guest blogging. Someone looks for getting more amount of traffic, someone looks for getting readers, and someone aims for getting publicity among different audiences. So, decide on what is your goal and accordingly choose a guest blogger. You must choose a guest blog that is more related to your niche. It is also necessary that you choose the right blog that best suits your skills, so check out what the readers have responded in their blog, analyze whether it works for you, and then get started.
Make Your Blog Impressive
If you want to guest blog with another person, then you must own a really good blog for getting accepted by him. The guest blogger you choose will easily understand your skills on writing a particular niche by going through your blog and seeing comments on each article. Make your introduction page very impressive so as to create a good impression for your blog. If you don’t own a blog, you can still show your previous writing to the guest blogger.
Make Your Experiences Noticeable
Most bloggers would be shy to show their sample write-ups to the guest bloggers. If your experiences are unnoticed, then nothing is going to change. Your skills are the only thing that recommends you to another person. So, if you are really looking to achieve your goal, then try with your maximum potential to prove who you are and what your talents.
Create Only Unique Contents
The trend has changed now and people don’t want to read the same information which already present in the internet. They have read those many times and they would be getting bore to read them again and again. So, if you are able to write something fresh and interesting, then you are on the track of being attracted by most of the bloggers and readers. You must give your maximum effort on writing the chosen niche and don’t forget to add your own views which you have gathered from your experience.
Be Strong in a Particular Niche
Most of the bloggers fail in their way of implementing the guest blogging as they try to alter their loveable niche to another in the middle. You needn’t choose the best niche that gets the highest amount of traffic in Google, and you can just go through at what you are interested to write, considering the nature of readers in mind. Feel free to share your experiences and do some additional research to make a perfect piece of article. Also, you needn’t to choose multiple niches to write, instead select one particular niche and become a master in that.
Maintain Uniqueness in Your Posts
Adding images to your content will make it very impressive. These images can’t be a free one downloaded from the internet as doing this will badly affect your esteem. So, add some really nice and unique images in your content. Make sure to edit those images so as to synchronize with the information you wrote in the content.
Format the Article Correctly
The structure of an article plays an important role apart from is just informative. This gives a first impression for any visitors to start reading the content. Make sure you use all style of texts such as bold, italic, underlined, and combination of these. The article title must be very catchy and use sub headings to split the article into different sections, as these will attract most of the readers. Ensure your article can be easily read till the end without boring.
Keep Yourself Active
Once you published an article on your guest’s blog, your real task now begins. You must advertise your post in various social networking sites, Digg, Hub Pages, etc. Create a good interaction between the readers who have commented on each article. Spend time for replying to those comments, give answers to their questions, and hold on the discussions going on further.
Be Smart in Replying to the comments
As different readers post different of their opinions, you need be very careful in replying to their comments. Don’t try to ignore every single comment. Giving any wrong facts will affect your post poorly from going further, so choose your answers wisely.
Manage to Write Follow-up Article
Once your first article attracts many of the visitors, they will eagerly be waiting for your next post. But, you shouldn’t post the follow-up article immediately, wait till the curiosity gets up and then publish the post. Take at least one week of time to post your follow up article but not more than two weeks.
Following above steps will take you far ahead on the competition. Apart from generating wider audiences, this way of blogging improves the relationship between bloggers, thereby leading to a perfect team work. As you are publishing contents on another person’s blog, you get an exposure of learning other person’s strategies which helps you broaden your view on learning about different audiences. This also helps in improving your writing skills. Furthermore, it will personally improve your communication skills among various circles.
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Source: Blogging Tips
10 Things You Should Know About Guest Blogging