We’ve all been there: you’re so busy you forget to follow-up with a prospective client. You run out the door in the morning wearing mismatched socks. You click “Send” and realize that you’ve just copied a private email to the entire company.
It‘s okay. We’re all human, and we all make mistakes. And when it comes to your business, sometimes you’re too wrapped up in the day-to-day tasks to realize it. After all, there are a thousand and one things on your to-do list. To help you get back on track, here are five of the most common business mistakes that you might be making without even realizing it.
Mistake #1: No Longer Networking
Like it or not, business hinges on who you know. You need to be talking to potential clients, vendors, and industry leaders. Who knows what opportunities you might miss out on? You’ll never know unless you’re out there talking to people. It can be as simple as refilling your wallet when you’ve run out of business cards or making time to attend an industry trade show once a year. A simple introduction and handshake could mean a six-figure opportunity for you and your business.
Mistake #2: Trying to Do Everything Yourself
When you’re running a small business, it’s easy to think that you and your team have to do it all. Everyone on the team pitches in, helping with responsibilities outside of their job descriptions. But you and your team can’t be super heroes all the time. You need to be able to realize when you’re in over your head. Once you do, you can’t be afraid to turn to the experts for help. Hire an accounting firm or bring on a marketing company to revamp your brand. They’ll bring expertise and help lessen your load.
Mistake #3: Not Actively Promoting Your Business
Even if your product is the most revolutionary of its kind, it won’t fly off the shelves unless you keep promoting your business. It might seem like a no brainer, but many business owners assume that word will spread about their product on its own. Nothing says that you don’t care about your business if you’re still running an ad from 1997 or if your storefront looks shabby. If you’re concerned about cost, changing out the signs at the front of your business or updating your website is a good way to start. No matter what you choose to do, they all have one thing in common: they’ll help you keep your customer base growing.
Mistake #4: Getting Too Comfortable & Not Thinking Big
Once you’ve got things going for your business, don’t stop thinking big. It’s easy for your business to stagnate while you enjoy your current successes. Your competitors will only keep growing, and before you know it, they’ll leave you behind in the dust. You should enjoy your success, but at the same time, you should be thinking about your next steps. And don’t forget to think big. Big, not small, ideas give your business momentum to achieve bigger and better things.
Mistake #5: Not Listening to Your Customers
Your customers are what keep your business going. Stay in touch with your customers. It’s easy to get disconnected from your customer base when you’re focused on growing your business. Ask them for their opinion or what they’d like to see next. Not only will you get valuable feedback but you’ll also make your customers feel more connected with you and your business.
With so many things to do and only so many hours in a day, it’s easy to lose track of each of these points. Take a step back to reevaluate how you’re doing things (or even just a second to check your socks). It’ll keep you and your business on track. Trust us, you’ll thank us later.
5 Business Mistakes You’re Making (and Probably Don’t Even Realize)