If your answer is yes, then think again, because most of the bloggers do it wrong, almost all of them.
If your answer is no, then you’re smart and this post is for you.
Don’t just go and target anyone who has money, target a specific person and go after him.
But why? This is going to limit readers visiting my site?
Well, you’ll be able to know:
- what type of posts they want and which format they want it in and then provide it to them.
- Where they are and how you could get them back to your blog.
- What products they want that they’ll be happy to pay for.
It’s really important.
You need to have customers to build business online. Profiling them, and keeping their image in front of you, makes it easier for you to attract the right audience and convert them from prospects to customers. Tweet this.
But how to identify your ideal customer?
It’s great that you asked it.
It’s actually hard to identify it, but I tried very hard to make it as simple as possible and make it in a framework that you could follow.
Here’s my 5-step framework:
1. Know his/her demographic and psychographic:
According to Wikipedia:
A demographic…is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands, social class bands and gender.
A demographic profile can be used to determine when and where advertising should be placed so as to achieve maximum results.
Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, activities, and opinions, psychographic factors are also called IAO variables.
Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, futuring, and social research in general.
They can be contrasted with demographic variables (such as age and gender).
You need to know everything about their age, gender, income, location and also you need to know about their frustration, what do they think about, what is her biggest aspiration and so on.
2. Locate him/her:
After you know him, locate where he/she hangs online.
You need to know some info like what does he/she read online, listen to and so on.
You may also think about what does he/she search for online. This is really great especially in finding blog post ideas.
3. Understand them more:
You need to know more about what motivates them. What’s his/her final goal that you help them reach to.
So, if you’re a designer, the final goal is to make a design that converts more, so your client could get more money. You need to think in this way.
Also, you need to know about the timing triggers that makes you the best fit for them, things like marriage and so on.
4. Sketch Them:
After you identify the above info, start sketching them.
No, I don’t mean drawing them.
What I mean, create a paragraph that really describes them. Try to evoke an image.
Start including the above things and try to be creative adding things together.
As you move forward, you need to iterate your ideal reader. That’s really natural.
Does it seem hard?
Maybe, but as I said, I tried as hard as I could to make it this simple.
And to make things more simpler, I’ve created a simple customer profiling worksheet that could help you identify your ideal reader.
It’s very easy to follow. So go and grab your worksheet now. It’ll help you to profile your ideal customer.
Did you identify your ideal customer?
Please, share your thoughts in the comments. Hope to hear what do you think.
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How to Profile Your Ideal Reader?