Monday, January 27, 2014

25 Social Media Marketing Experts You Need to Know According to LinkedIn

25 Social Media Marketing Experts


25 Social Media Marketing Experts Recommended by LinkedIn



In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.


My team at TopRank did some great work with this eBook, identifying, engaging and interviewing subject matter experts. I think it turned out well. It’s a timely topic for sure.


If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.


Why? Check out these stats:


  • With over 259 million members in over 200 countries and territories, 1 out of every 3 professionals on the planet Earth is on LinkedIn.

  • Professionals are signing up to join LinkedIn at a rate of more than two new members per second.

  • LinkedIn counts executives from all 2013 Fortune 500 companies as members

  • More than 3 million companies have LinkedIn Company Pages and there are 2.1 million LinkedIn Groups

  • There were 184 million unique visitors to LinkedIn web properties in Q3 of 2013

There simply isn’t another social network with that kind of community and momentum for business professionals – buyers of business goods and services. With the proclamation of being “all in” on content marketing, LinkedIn serves as an opportunity for social media and content marketers alike. Of course where there’s content, there’s an opportunity to optimize as well.


LinkedIn Statistics 2014


While most professionals are already on LinkedIn and see it as a jobs marketplace, many simply haven’t taken the time to optimize or maintain their profiles. They also haven’t discovered all the ways you can capitalize on LinkedIn as a marketing and social selling tool. The good news is that quite a few people have.


In the Sophisticated Marketer’s Guide to LinkedIn, there are 50 pages of advice directly from marketers within LinkedIn as well as some of the top B2B marketing pros in the business. There is also a list of 25 social media experts in the U.S. that LinkedIn suggests we get to know, selected by staff at LinkedIn. Many of the names on the list will be familiar to you and some will not. Regardless, this is the list that LinkedIn, the top business networking website in the world, published as recommended social media marketing experts.


Congratulations to those on the list and congratulations to anyone who downloads AND reads the Sophisticated Marketer’s Guide to Linkedin.


Jay Baer – Speaker, Author, Consultant
Blog

Twitter: @jaybaer

LinkedIn: in/jasonbaer


Michael Brenner – Senior Director, Global Marketing at SAP, President and Co-Founder of Business2Community
Blog

Twitter: @BrennerMichael

LinkedIn: in/michaelbrenner


Michael Brito – Group Director Media and Engagement at WCG, a W2O Company
Blog

Twitter: @Britopian

LinkedIn: in/michaelbrito


Jeff Bullas – Consultant, Speaker, Blogger
Blog

Twitter: @jeffbullas

LinkedIn: in/jeffbullas


Brian Carter – Founder of The Carter Group, Author, Speaker
Blog

Twitter: @briancarter

LinkedIn: in/briancarterms


Brian Clark – Founder and CEO of Copyblogger
Blog

Twitter: @copyblogger

LinkedIn: in/brian-clark/8/606/b5a


Heidi Cohen – Columnist, Consultant
Blog

Twitter: @heidicohen

Linkedin: in/heidicohen


Steven Farnsworth – Chief Digital Strategist at Jolt, Digital Marketing, Author, Speaker
Blog

Twitter: @steveology

Linkedin: in/stevefarnsworth


Barry Feldman – Owner at Feldman Creative, Speaker
Blog

Twitter: @FeldmanCreative

Linkedin: in/feldmancreative


Ann Handley – Head of Content at MarketingProfs, Author
Blog

Twitter: @annhandley

LinkedIn: in/annhandley


Matt Heinz – President at Heinz Marketing Inc
Blog

Twitter: @HeinzMarketing

Linkedin: in/mattheinz


Doug Karr – Chief Marketing Officer at CircuPress, Author
Blog

Twitter: @douglaskarr

Linkedin: in/douglaskarr


Jason Keath – CEO of Social Fresh
Blog

Twitter: @jasonkeath

LinkedIn: in/jasonkeath


Nichole Kelly – CEO at Social Media Explorer, SME Digital Author, Speaker
Blog

Twitter: @Nichole_Kelly

Linkedin: in/nicholekelly


Dave Kerpen – CEO Likeable Local, Author, Speaker
Blog

Twitter: @DaveKerpen

Linkedin: in/davekerpen


Stephanie Sammons – Founder of Wired Advisor™, Speaker
Blog

Twitter: @StephSammons

Linkedin: in/stephaniesammons


David Meerman Scott – Marketing Strategist, Speaker, Author
Blog

Twitter: @dmscott

LinkedIn: in/davidmeermanscott


Jason Miller – Sr. Manager, Content Marketing, LinkedIn Marketing Solutions
Blog

Twitter: @JasonMillerCA

Linkedin: in/jsnmiller


Lee Odden – CEO at TopRank Online Marketing, Author, Speaker
Blog

Twitter: @leeodden

Linkedin: in/leeodden


Joe Pulizzi – Founder at Content Marketing Institute, Author, Speaker
Blog

Twitter: @JoePulizzi

Linkedin: in/joepulizzi


Viveka Von Rosen – LinkedIn Expert, Author
Blog

Twitter: @LinkedInExpert

LinkedIn: in/linkedinexpert


Neal Schaffer – President at Windmills Marketing, Author, Speaker
Blog

Twitter: @NealSchaffer
Linkedin: in/nealschaffer


Koka Sexton – Global Sr. Marketing Manager at LinkedIn
Blog

Twitter: @kokasexton

Linkedin: in/kokasexton


Mike Stelzner – Founder of Social Media Examiner, Author
Blog

Twitter: @Mike_Stelzner

LinkedIn: in/stelzner


Todd Wheatland – VP of Marketing at Kelly Services, Author, Speaker
Book

Twitter: @ToddWheatland

Linkedin: in/wheatland


No list is perfect or comprehensive, so who would you add to this list?


If you’d like to dig in to the Sophisticated Marketer’s Guide to LinkedIn, by all means, get your copy here:


Sophisticated Marketer's Guide to LinkedIn



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25 Social Media Marketing Experts You Need to Know According to LinkedIn | http://www.toprankblog.com




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25 Social Media Marketing Experts You Need to Know According to LinkedIn

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