Monday, January 27, 2014

25 Social Media Marketing Experts You Need to Know According to LinkedIn

25 Social Media Marketing Experts

25 Social Media Marketing Experts Recommended by LinkedIn

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.

My team at TopRank did some great work with this eBook, identifying, engaging and interviewing subject matter experts. I think it turned out well. It’s a timely topic for sure.

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.

Why? Check out these stats:

  • With over 259 million members in over 200 countries and territories, 1 out of every 3 professionals on the planet Earth is on LinkedIn.

  • Professionals are signing up to join LinkedIn at a rate of more than two new members per second.

  • LinkedIn counts executives from all 2013 Fortune 500 companies as members

  • More than 3 million companies have LinkedIn Company Pages and there are 2.1 million LinkedIn Groups

  • There were 184 million unique visitors to LinkedIn web properties in Q3 of 2013

There simply isn’t another social network with that kind of community and momentum for business professionals – buyers of business goods and services. With the proclamation of being “all in” on content marketing, LinkedIn serves as an opportunity for social media and content marketers alike. Of course where there’s content, there’s an opportunity to optimize as well.

LinkedIn Statistics 2014

While most professionals are already on LinkedIn and see it as a jobs marketplace, many simply haven’t taken the time to optimize or maintain their profiles. They also haven’t discovered all the ways you can capitalize on LinkedIn as a marketing and social selling tool. The good news is that quite a few people have.

In the Sophisticated Marketer’s Guide to LinkedIn, there are 50 pages of advice directly from marketers within LinkedIn as well as some of the top B2B marketing pros in the business. There is also a list of 25 social media experts in the U.S. that LinkedIn suggests we get to know, selected by staff at LinkedIn. Many of the names on the list will be familiar to you and some will not. Regardless, this is the list that LinkedIn, the top business networking website in the world, published as recommended social media marketing experts.

Congratulations to those on the list and congratulations to anyone who downloads AND reads the Sophisticated Marketer’s Guide to Linkedin.

Jay Baer – Speaker, Author, Consultant

Twitter: @jaybaer

LinkedIn: in/jasonbaer

Michael Brenner – Senior Director, Global Marketing at SAP, President and Co-Founder of Business2Community

Twitter: @BrennerMichael

LinkedIn: in/michaelbrenner

Michael Brito – Group Director Media and Engagement at WCG, a W2O Company

Twitter: @Britopian

LinkedIn: in/michaelbrito

Jeff Bullas – Consultant, Speaker, Blogger

Twitter: @jeffbullas

LinkedIn: in/jeffbullas

Brian Carter – Founder of The Carter Group, Author, Speaker

Twitter: @briancarter

LinkedIn: in/briancarterms

Brian Clark – Founder and CEO of Copyblogger

Twitter: @copyblogger

LinkedIn: in/brian-clark/8/606/b5a

Heidi Cohen – Columnist, Consultant

Twitter: @heidicohen

Linkedin: in/heidicohen

Steven Farnsworth – Chief Digital Strategist at Jolt, Digital Marketing, Author, Speaker

Twitter: @steveology

Linkedin: in/stevefarnsworth

Barry Feldman – Owner at Feldman Creative, Speaker

Twitter: @FeldmanCreative

Linkedin: in/feldmancreative

Ann Handley – Head of Content at MarketingProfs, Author

Twitter: @annhandley

LinkedIn: in/annhandley

Matt Heinz – President at Heinz Marketing Inc

Twitter: @HeinzMarketing

Linkedin: in/mattheinz

Doug Karr – Chief Marketing Officer at CircuPress, Author

Twitter: @douglaskarr

Linkedin: in/douglaskarr

Jason Keath – CEO of Social Fresh

Twitter: @jasonkeath

LinkedIn: in/jasonkeath

Nichole Kelly – CEO at Social Media Explorer, SME Digital Author, Speaker

Twitter: @Nichole_Kelly

Linkedin: in/nicholekelly

Dave Kerpen – CEO Likeable Local, Author, Speaker

Twitter: @DaveKerpen

Linkedin: in/davekerpen

Stephanie Sammons – Founder of Wired Advisor™, Speaker

Twitter: @StephSammons

Linkedin: in/stephaniesammons

David Meerman Scott – Marketing Strategist, Speaker, Author

Twitter: @dmscott

LinkedIn: in/davidmeermanscott

Jason Miller – Sr. Manager, Content Marketing, LinkedIn Marketing Solutions

Twitter: @JasonMillerCA

Linkedin: in/jsnmiller

Lee Odden – CEO at TopRank Online Marketing, Author, Speaker

Twitter: @leeodden

Linkedin: in/leeodden

Joe Pulizzi – Founder at Content Marketing Institute, Author, Speaker

Twitter: @JoePulizzi

Linkedin: in/joepulizzi

Viveka Von Rosen – LinkedIn Expert, Author

Twitter: @LinkedInExpert

LinkedIn: in/linkedinexpert

Neal Schaffer – President at Windmills Marketing, Author, Speaker

Twitter: @NealSchaffer
Linkedin: in/nealschaffer

Koka Sexton – Global Sr. Marketing Manager at LinkedIn

Twitter: @kokasexton

Linkedin: in/kokasexton

Mike Stelzner – Founder of Social Media Examiner, Author

Twitter: @Mike_Stelzner

LinkedIn: in/stelzner

Todd Wheatland – VP of Marketing at Kelly Services, Author, Speaker

Twitter: @ToddWheatland

Linkedin: in/wheatland

No list is perfect or comprehensive, so who would you add to this list?

If you’d like to dig in to the Sophisticated Marketer’s Guide to LinkedIn, by all means, get your copy here:

Sophisticated Marketer's Guide to LinkedIn

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25 Social Media Marketing Experts You Need to Know According to LinkedIn |

Source: TOP Rank Blog

25 Social Media Marketing Experts You Need to Know According to LinkedIn

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