Wednesday, May 14, 2014

3 Reasons You Should Be Using Native Advertising

Banner Blindness

There’s no arguing that native advertising is on the fast track to replacing traditional display ads online. Why? Because native advertising is beneficial to both your end user experience, and also tends to deliver a better return on advertisers’ investments. Ultimately it’s a win for everybody involved, but in case you need more convincing, here are the top three reasons why you should be using native advertising:

Display Ads Are Often Ignored

Traditional types of online advertising such as display ads are becoming more obsolete as days go by. The overwhelming amount of ads, intrusive placement, and often irrelevant content have led online users to flat out ignore display ads, which ultimately costs advertisers and publishers money. These often expensive, ineffective, bulky ad formats are overlooked more often that not and are increasingly becoming wasted online space. With native advertising, publishers are able to share more interesting, relevant content that is tailored to their audience and is likely to lead to clicks and conversions.

Native Ads Improve User Experience

Online marketing is all about creating a great experience for the end user, and native advertising does just that. How, you ask? Native advertising improves the user experience by placing only relevant content in front of a targeted audience. Its chief aim is to provide readers with more information that they’re likely to be interested in and that will keep them on the page. Often, these articles are sponsored content from advertisers that share relevant information that subtly promotes the advertiser or their product. Ultimately, native ads are non-intrusive and supplement your site’s existing content with more related information that suits your particular audience.

You Can Set It and Forget It

As native advertising continues to grow, new tools are starting to pop up. Many of these tools allow publishers to not only share the best content with their audience, but also automate their native advertising efforts. For example, tools like Infocc allow publishers to optimize their site by adding a simple line of javascript. With the script in place, publishers are able to enhance their site with pop-able information links to related pages and offers, which ultimately helps increase website engagement, improve overall content, boost SEO, and generate more clicks, conversions, and revenue.

Below you can see an example of native advertising in action. If someone was to place their cursor over one of the links on the page, instead of opening a new window, it would open a popup tab that shows all relevant content.

Native Advertising Example

It’s becoming increasingly clear that native advertising is the future of online marketing, and it’s no wonder why. By implementing native ads, your site will be more user friendly and provide a relatively easy way to generate more revenue for you and your advertisers. What are your thoughts on the future of native advertising?

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3 Reasons You Should Be Using Native Advertising

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