Today we take a look at the most obvious, easiest to avoid mistakes the modern online marketer makes. Do they all make these mistakes? I hope not. If they did, they wouldn’t be very good at what they do.
1. Neglecting the Call-to-Action
The call-to-action is the “click here to learn more” section at the end of every scrap of marketing material you publish. After reading a blog post, for instance, readers may be thoroughly interested in a writer’s thoughts and business. What do they do if there is no link, website, phone number, or Twitter handle? They stop caring.
In online marketing, there’s a definite chance that companies over-share content that has nothing to do with them. This is common when businesses comment, like, and share breaking news or celebrity gossip in hopes of gathering attention.
While there are certainly circumstances where sharing someone else’s content is admissible, over-doing it means your neglecting self-made material.
3. Strictly Formal
People don’t go to blogs and websites to read press release-style content. They want to encounter entertaining, insightful, and informative pages and posts. A major flaw for business bloggers and social media managers is to overdo it with marketing language.
It’s the Web, people, not a newspaper. Relax your style; use everyday language. Make sure you’re not inappropriate or unprofessional, of course.
4. The Image Factor
Using pictures for social media, websites, and blogs is a great idea. People like images, especially when they are entertaining and add relevance to a page. To satisfy visitors, stay away from low resolution, overused clipart and pictures that have nothing to do with the content. In addition, it’s essential that images are formatted well. Preview anything you publish before releasing it.
5. Not Cross-Promoting
Cross-promotion, in marketing terms, is when you utilize social assets to show followers what you’re up to. Have a new blog post? Tweet the headline or a summary with a link. Revamped your website? Tell your Facebook fans. This is what social media is for.
At the same time, over-cross-promoting is a risk. Don’t tweet that you Facebooked a blog post that summarizes a press release, please. Space it out and use original content each time you promote.
6. Surrendering Online Assets
There are skeletons of former potential all over social media. A business may give up posting on Facebook after the initial surge of family and friends like a page, a Twitter account may be overlooked, etc. It happens.
Surrendering your assets, however, makes it even more difficult to revitalize them later on. Always be posting; always be creating.
7. Not Taking Hold of Handles
“Handles” isn’t the right term. Let’s say accounts, as in Facebook, Google+, Twitter, URLs, blogs, and other assets that define your brand. You should have ownership of your branded name as soon as possible even if you don’t plan on using Pinterest or YouTube. At least they’re off the market and no one else can use them.
A lot of businesses start blogs and use social media. Great! They’re headed in the right direction. Unfortunately, few have the tools, experience, and know-how to make it worth their time.
As you go along, it’s essential to investigate similar businesses to see how they go about content marketing and repurpose ideas. Do your research or find someone who will — you won’t regret it.
8 Stupidest Mistakes Marketers Make