Monday, May 5, 2014

Keeping up with Marketing + Technology

Keeping up with Marketing + Technology image Keeping up with Marketing Image 300x141

Over the last two decades marketing has changed tremendously, powered by new technology.

Twenty years ago, ads were, essentially, shot on-location based on the copywriter and art director’s script, produced and edited in a studio, and then sent to TV stations, newspapers and magazines.

Today, technology enables us to market in ways we couldn’t have even imagined back then.

Though copywriters and art directors are still at the center of the creative process in advertising, they’re joined by a host of new job titles that didn’t exist in 1994 – from Adwords Publicist to Sustainability Czar.

In 1994, marketing on the internet was in its infancy, with the first banner ad running on October 27th of that year. Even the internet advertising frenzy of the late ‘90s seems distant in our current age of Twitter, Facebook, LinkedIn, Snapchat, WhatsApp and other tools.

Keeping up with Marketing + Technology image First Banner ad from ATT 300x45

We’ve come a long way since the first banner ran in Wired in ’94.

So what will the future of online marketing be like? Will we ever experience ads like Tom Cruise received in ‘Minority Report’ based on face/eye scanning?

I don’t have the answer to that question, but as someone who has worked in the online marketing industry since 2006, I am always looking to read about the new technologies that are being developed and I know that there are a lot of other people like me who are constantly seeking the most cutting-edge information.

That’s why I decided to put together this list of blogs/publications which are great resources for what’s coming next in online marketing. Beyond the classic advertising and marketing publications, like Ad Age, Adweek and MediaPost, these resources (un)cover new technology-based marketing solutions:

Chief Marketing Technologist Blog – Scott Brinker, Co-founder & CTO at marketing platform ion interactive, inc., started his Chief Marketing Technologist blog in 2008 with this core premise: Marketing has become a technology-powered discipline, and therefore marketing organizations must infuse technical capabilities into their DNA. Scott provides in-depth analysis and interviews with marketing technology opinion leaders, and just published an interesting new e-book: A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline.

Marketing Land – This news and information site covering internet marketing, marketing issues and the online marketing industry was established by search marketing pioneer Danny Sullivan. Marketing Land combines insightful digital marketing reporting from Amy Gesenhues, Ginny Marvin and the rest of the site’s editorial staff with a robust pool of commentaries from digital marketing opinion leaders.

Marketing Tech BlogThe Marketing Technology blog discusses the latest news, best practices, products and services for online marketing, search engine marketing, social media marketing, mobile marketing and more. The blog was founded by digital marketer Douglas Karr, President and CEO of DK New Media, and provides informative infographics and reviews of new products relevant to digital marketers.

Cross-Channel Marketing Matters – With marketers today dealing with many more channels than ever before, Cross-Channel Marketing Matters is a resource for marketers seeking to gain a better understanding of cross-channel marketing. This LinkedIn Group, which we run and provide content for, provides a mix of aggregated content and original interviews with journalists covering online marketing and their take of cross-channel marketing.

Business2Community – And last but not least, a shout out to our host, Business2Community, who have created an open community where 4000+ business professionals establish their thought leadership, increase exposure for their business/organization, and network with others. The fast rise of Business2Community as a business and marketing resource is testament to the community they have created.

I hope you gain value from the list of resources provided above.

Did I miss any marketing technology resources? Please let me know what your favorite marketing and technology publications are in the comments below.

Source: B2C_Business

Keeping up with Marketing + Technology

No comments:

Post a Comment