Facebook is one of the pillars in social media marketing, but it doesn’t always have to be. Many assume that since everyone has Facebook, you might as well be on it and talk about what is soon to be the next big thing. Here are simple guidelines that are often overlooked:
Not all businesses are compatible with Facebook. You can’t force a conversation about plumbing, termite control, or roofing services. Having an empty and stale Facebook page is much worse than not having one. Check first if your kind of business and offers are engaging enough as a topic of discussion.
But if you’re a creative and funny person who can turn things around, then why not? Just keep in mind that you need to be consistent to grow and maintain a following.
It’s understandable to disable comments. If you’re a law firm, you may end up offering legal advice for people whose comments may just be pranks.
On the other hand, Facebook can provide real-time feedback and response. Customers who can’t go to your store or happen to be on Facebook may comment for problems, suggestions or inquiries. Make sure that you’ll have someone to maintain the page if you enable comments.
Set Realistic Goals
Social media marketing has been a huge buzz lately. But people keep forgetting the Social part of it. The value of Facebook ads is up for debate. There’s no guarantee that you’ll make a profit out of it.
Set realistic goals for your marketing efforts. Keep in mind that people go to Facebook to socialise, not look at ads. That being said, it’s not entirely impossible to make it work. Avoid social media marketing mistakes and recognize that it’s a part of the sales funnel, not a key driver for sales. All you can really do is build a following, engage with your customers, and influence your active users.
Facebook is not the end-all-and-be-all of social media. At the end of the day, it’s how you use social media platforms to your advantage.
Simple Facebook Marketing Guidelines for Small Businesses