If you already have a successful blog, then you should start thinking about creating a membership program for your site. Of course membership models might not fit all niches and blog platforms, but if it fits into your existing blog model it’s a great way to expand your brand, loyalty and revenue in the process.
In this article I’m going to highlight some of the many reasons why starting your own membership is not only a great idea for your blog, but also a lot easier than you might think. This is the third article I will be writing on this topic, as I previous wrote about it on my main blog and also have a published article in this month’s issue of FeedFront magazine. As you can tell, I’m quite excited about the whole membership concept and sharing it with others!
Three Great Reasons to Create a Membership Service with Your Blog
If you already have an existing blog with an audience and a loyal following, it will be even easier for you to launch your own membership site. Run through my list of benefits below and see if one is a good match for your blog and business.
Loyal Readers Will Pay for Premium Content
Whenever you publish a new post to your site, you already have a ton of people coming to see what you have to say. Now imagine if you could get paid for every time you wrote a quality content piece of value? Better yet… what if you could create content that was catered just to your best readers who are willing to pay for your content. This is what membership sites are all about. You’re already creating great content, why not make the best of it exclusive?
Your Time and Content is Worth Money
Blogging can be a very slow and tedious process for making money, especially if you are in one of those niches where it’s tough to actually sell products or find on-site advertisers. If you can create a membership program around your site, you can focus your efforts on bring in new paying members on a weekly basis. Just one new member a week can result in over 50 new paid members per month. If you are charging $20 a month for a membership, you are now at a $1,000 a month recurring business model after your first year. Now think about what can be done with scaling and paid promotions!
Grow Your Blog, Brand and Business to New Levels
At the end of the day you want to be able to continually build upon your success with each new post, backlink and visitor. One of the best ways to keep users coming back for more and build your blog, brand and business longterm is to build a recurring revenue solution. This is exactly what a membership site can do for you. Many membership sites bill out on a monthly basis, but quarterly, yearly and lifetime options are available. Take a look at the type of content you want to offer, put a value to it and get started.
Among the many other benefits of having a membership site, using wordpress plugins and solutions to create and manage your paid program can make the whole process a lot easier. Some solutions allow you to simply set specific pages and posts of your site to private and members only.
Before launching your new membership site, take the time to poll your audience, see where the value is and look at what type of content you could offer in exchange for a monthly payment from your readers. At the end of the day it’s all about providing value and scaling over time.
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Three Great Reasons to Create a Membership Service with Your Blog
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