Tell me if you have heard this before; “we need more, and/or better leads.” The chances are, if you’re in hi-tech marketing you may hear it on daily, weekly and monthly basis. Why? According to Forrester consultant Tom Grant, it’s because of the need to feed the funnel.
In his rep...
Are Marketers Measuring The Right Things?
Tuesday, June 10, 2014
Are Marketers Measuring The Right Things?
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