Wednesday, June 11, 2014

Pay-for-Placement PR: Does It Work?

Is is effective to compensate PR agencies based on the number of articles placed in earned media? With native advertising now thrown into the mix, it just might be.

Public relations experts have long debated the value of pay-for-placement strategies.
The question: is it advisable for clients...
Pay-for-Placement PR: Does It Work?

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