The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. (Although I’ve never liked the funnel construct, it’s appropriate for making...
The B2B Funnel is Now a Sieve
Monday, June 9, 2014
The B2B Funnel is Now a Sieve
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