The ability for marketers to forecast the number of new leads to be generated is essential for any analytically driven B2B organization. There are two different methodologies to forecast leads, each with its pros and cons. In this post, we will explore both so you can adopt the one that makes...
The Art (and Science) of Lead Forecasting Requirements
Saturday, June 7, 2014
The Art (and Science) of Lead Forecasting Requirements
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