Contests can be great for Facebook pages, but they can also really hurt. When brands use the like button as the barrier of entry and give away something unrelated to their business, like an iPad, they only receive fans who don’t care about the company, are only interested in the prize,...
How can brands on Facebook avoid the ‘un-like’?
Wednesday, June 11, 2014
How can brands on Facebook avoid the ‘un-like’?
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