As many people say Facebook is dying for young adults and teens, the site is apparently testing a new way for advertisers to target college students. As found by Andrea Warner of Marketer’s Braintrust, Facebook is giving some Power Editor users the ability to target based on college undergrad graduation year.
This would allow marketers to target current college students based on their graduation years, or just users of all grad years.
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Source: Inside Facebook
Facebook tests addition of graduation years to Power Editor