I don’t like Luddites or technophobes as much as the next Millennial but not all those who take time to tune-off the tech fit that description.
This would be a handy little rule to live by during your software lead generation campaign. Given the importance of knowing user habits, that includes knowing when they logout and head on home.
Everyone knows that a good lead generation campaign avoids contacting a prospect at the wrong time. This commonly includes times when:
- They’re out of the office.
- Waist deep in the middle of work.
- In a meeting.
A quick google search will yield several studies and theories that try to find the elusive portion of the day when a prospect is just in the right state of mind to receive marketing and sales calls.
Coincidentally, these could also be the same times when a prospect is taking a break from all the information channeled through their business tech. Emails. Notifications. Status reports. Technology has greatly improved the speed and the streamlining of important business data.
Sadly, that doesn’t always make it any less easy to work with. Hence, the occasional ‘tuning-out.’ As a matter of fact, even the heads of trendy and techie startups encourage quick breaks from technology because that’s where they still get their best ideas.
In fact, you can even say that technology which works by itself can only encourage more of that behavior. (Think of how better EMR technology can free up more time for planning treatment compared to shuffling, filing, and stocking paperwork.)
I personally think tech companies are in a better position to speak on the issue than most industries. And with that, it carries benefits like:
- Consistent use – Moderate use of technology can mean healthy users. Healthy users mean they’re using your tools everyday and don’t wind up in the hospital for it.
- Better buying decisions – A mind that’s freed from techno-stress is more likely to make better buying decisions. Help your prospects free up the space to better process their thoughts!
- Improved brand reputation – Industries that aren’t so tech-savvy are more likely to do business with someone who doesn’t take offense at their minimal use of tech.
The tools you market and sell should be used by your users and not the other way around. Otherwise, you’d get the Skynet situation every technophobe’s so fond of bringing up in their critiques.
Software Lead Generation Tips – Tuning Out =/= Technophobia