Thursday, June 5, 2014

Facebook deepens video capabilities, allows advertisers to go for reach & frequency

Facebook is trying to offer more tangible value to marketers who utilize video, adding a call to action prompt to page-posted videos that allows viewers to get more information about a company or product after viewing the video. The company is also allowing marketers to optimize campaigns based...
Facebook deepens video capabilities, allows advertisers to go for reach & frequency

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