Wednesday, June 4, 2014

SPMD Kenshoo launches Intent-Driven Audiences, matching search ads to Facebook

Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced Wednesday the launch of Intent-Driven Audiences. This new tool matches clicks on search ads with audiences on Facebook in real time. The technology allows marketers to show ads to consumers who have searched for certain...
SPMD Kenshoo launches Intent-Driven Audiences, matching search ads to Facebook

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