Generally, people praise themselves for any accomplishments they make. But brag too and some find it annoying. It’s a balance that is often attempted in marketing. There’s always the fear of being overly promotional.
Still, sometimes you’d need to dial back the modesty and step into the spotlight. The problem is when it doesn’t bring closer to the balance. It’s not something you just learn from a book or watch from a video all at once. But failure is never be a reason to stop trying right? Here are some ways to define the process.
Expand your company bio
An individual can be self-absorbed from writing their own bio. Fortunately, in marketing, you’re representing a bigger organization. You’ll have more eyes for more perspectives on it, even from within. You can also ask someone on the outside to conduct interviews as they might ask questions you haven’t considered but are at the same time helpful.
Make main characters out customers
Want more outside perspective? Start collecting client testimonials. How did they come by your business? What did you do to solve their problem? Genuine testimonials don’t just put attention to your role in their story. It still remains to be their story and how you just simply enabled the best solution.
In the corporate world you may have heard of a random process that solicits feedback from people above, below and equal to you in the company food chain. The element of surprise can make it harder to lie or hold back. Start polling colleagues, clients, friends and even family for spontaneous insight on your business. The responses may not as flattering but brutal honesty can still be very helpful.
One of the great things about social media today is that it takes just seconds for someone to send you feedback. It makes it easier to measure how often you should update those connected to you in order to generate their response. You get to adjust the rate of promotion in real-time!
Sharing a success story or an achievement isn’t really taboo. It’s all about where you get the facts and how reinforce them with different perspectives.
B2B Marketing Tips – Creating A Balanced Success Story