Taking a media approach to building an online audience is way more influential and effective than traditional marketing and advertising.
This is true, not because it tricks anyone, but because it gives people what they want in a format that they prefer. And that’s powerful stuff.
How does it work?
Check out our first New Rainmaker SlideShare below, and discover for yourself the eight primary ways that building a digital media platform is more influential than straight up marketing.
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To get the full audio lesson and transcript that this SlideShare is based on (and all the past and future New Rainmaker episodes), plus access to three upcoming webinars covering the New Rainmaker content creation, traffic, and conversion strategies, sign up (no charge) right here.
The post SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing” appeared first on Copyblogger.
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SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”