Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced at South By Southwest that it will integrate its technology with the Oracle Social Cloud. The news comes as part of Oracle’s new API-based paid social media solution.
By integrating Kenshoo’s technology into the Oracle Social Cloud, it will allow for better coordination between social community managers who handle organic content and marketing managers handling ads. It will offer more complete management and a better understanding of the connection between paid and organic media. As an example, paid media managers can see which organic social posts are performing well and generating engagement and boost with paid advertising to reach target customers.
Kenshoo Senior Vice President of Business Development Sivan Metzger commented on this partnership in a press release:
Savvy marketers understand the complementary nature of engaging content and paid social media, as well as the need to employ a diverse set of tactics to achieve their specific goals. Kenshoo’s advanced tracking and attribution capabilities, bidding algorithms, and workflow automation, can provide advertisers with the ability to quickly and easily create, manage and optimize their social media marketing campaigns while intelligently leveraging content they create to boost results. Collaborating with a well-respected brand like Oracle offers us a unique opportunity to share these tools with best-of-breed clientele and help marketers achieve their business goals through holistic social optimization.
Image courtesy of Oracle’s Facebook page.
Source: Inside Facebook
Facebook SPMD Kenshoo integrates with Oracle for social marketing