One of the most common social media channels professional marketers use to expand reach is via LinkedIn groups.
What makes LinkedIn such an attractive marketing tool is its amazing capability to perform business to business (B2B) marketing tactics. With over 225 million users registered in LinkedIn, it’s no wonder that marketers are featuring this social media channel in their marketing plans.
Using LinkedIn Groups
LinkedIn needs to be an integral part of your marketing strategy. If you’re interested in using this social media channel to promote your brand, make use of their Groups feature.
1. Creating LinkedIn Groups
LinkedIn’s group pages help businesses generate and funnel leads from high-end decision makers. The whole reason for group pages on LinkedIn is to isolate users with certain interests and needs, making it a great way to target consumers.
Of course, you have to be able to maximize reach for your LinkedIn group, which can be done by adding target keywords (SEO) into its description which can help it rank high on search engines, adding links to your company website and by having consistent postings.
One of the best ways to increase the reach of groups is to connect with large organizations, popular groups or high-ranking decision makers.
2. Share Content
Don’t just share random content in through your group, company or user page. Make sure all the content that you share is appealing and relevant to your industry. You have to be able to share quality content which should include pictures and videos.
In fact, now you can blog directly on the LinkedIn publishing platform and reach more audiences.
3. Encourage Participation
Encourage participation on the group.
In order to popularize your group page, you have to be able to get the conversation going. People can be a bit reluctant to comment or like an update; therefore, if you need to, encourage them to participate!
By doing so, you’ll be able to engage your audience and appeal to other professionals and businesses within your group.
Sometimes, you just have to get in touch with the right people and pitch your services or products. LinkedIn has a specialized advance search tool that helps businesses target specific users and organizations by industry, job title or company.
LinkedIn groups are a good way to communicate with people, build website referral traffic and come across as an industry influencer.
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How to make use of LinkedIn Groups?