As organic reach becomes harder to come by, with more and more competition for News Feed space, many brands know that native posts need to be combined with advertising.
Moontoast, a Facebook Preferred Marketing Developer, published an infographic showing how rich media on Facebook can drive awareness, voting and lead generation. The infographic notes that for roughly every $1 spent on Facebook ads, a company receives 4,000 impressions on an ad. While Facebook might be better for conversions than Twitter, the 140-character service is much better for clickthrough rate.
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Source: Inside Facebook
Infographic: Accelerating native advertising using rich media on Facebook