One of the biggest questions in online advertising is whether search or social advertising is the best route to go.
Kenshoo, a Facebook Strategic Preferred Marketing Developer, recently compared how search advertising is performing in Q1, compared to Facebook ads. Though Facebook advertising’s cost-per-click has risen 35 percent year-over-year, it has decreased 26 percent quarter-over-quarter.
Other key findings (YoY):
- Search ad spend increased 10% and Facebook spend increased 37%
- Search advertiser revenue increased 12% and Facebook revenue increased 191%
- Search clicks increased 8% and Facebook clicks increased 1%
- Search average cost-per-click was $0.59 (up 2%) and Facebook was $0.25 (up 35%)
Learn more about the trends in search vs. Facebook advertising by reading below.
Top image courtesy of Shutterstock.
Source: Inside Facebook
Infographic: Q1 performance of search vs. Facebook ads