This week I had the chance to sit down with Entrepreneur Mike Zamutto, President of Brand.com. I’m fanatical about starting companies and being very entrepreneurial. Mike is a great example of someone pushing the limits of the entrepreneurial community and building a big buisness. I got to sit down and ask him a few questions! Enjoy
Tell us about Your Partnership with News Head Quarters (NHQ)?
The Brand.com Platform is ramping up in 2014. Our new offerings involve a true symbiotic partnership between new technology and our existing services and contributors. A focus on technology will ensure that clients get value, efficiency, and maximum effectiveness as they enter into an online brand management campaign.
Our platform will offer clients top creative and strategic talent; online resources to defend reputations, OBM content management strategies, monitoring tools, and access to the industry’s best online brand management resources.
Our new NHQ platform was designed to scale amazing content with professional writers and that’s what we plan to do.
How do you find top talent?
Top people want to work for top people – it all boils down to culture. A strong and professional company with an equally established culture gets the best out of people, and this culture will attract top talent.”
Talented modern professionals want to make a different and impact people’s lives, and Brand.com does that.
How is the best way to find people to write about your company?
At Brand.com, we’ve built relationships with writers with large online followings – they are already knowledgeable in specific verticals and industries.
Top publishers on the Internet become partners with us and grant us access to a high-level audience.
Our News Headquarters publishing divisions recruits top writing talents from across the Web to find the most qualified writers and editors. These content production gurus are uniquely qualified to write for top clients in need of brand enhancement.”
How do you go about contacting them specifically for reputation management?
First of all, switch to brand management. Reputation is just a facet of your online brand – while your reputation needs to be defended, brand management involves pro-active and direct action and content production.”
Source: John Chow Dot Com
NHQ: Interview with Mike Zamutto