Advertisers are increasingly falling in love with Facebook’s mobile ad offerings, but a more powerful solution may be on the way.
According to re/code, Facebook will reportedly announce next week at F8 a mobile ad network that would allow advertisers to utilize Facebook data for targeting outside of Facebook. The company started testing this on a small scale in January and a few executives from Facebook Preferred Marketing Developers have said that an external ad network is the logical next step.
Facebook declined to comment, which is standard procedure for rumors.
Re/code described the rumored mobile ad network:
Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And Facebook wins by expanding its ad reach — now it can make money from its billion-plus users even when they’re not on Facebook’s own properties.
Readers: What do you think about this potential announcement?
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Source: Inside Facebook
Report: Facebook to announce mobile ad network at F8