I love word pairings. To and fro, give and take, meat and potatoes, ebony and ivory, apple and oranges – there’s a million of them out there.
So one day, when I heard “sink or swim” in a conversation, it suggested the paperwork in and out trays and this cartoon wasn’t far behind.
It’s an easy sort of transference joke, but I was surprised how much research the art ended up requiring. It took a screen full of naval officers, ships, anchors and whatnot to get this to read visually.
Sometimes those easy ideas aren’t so easy.
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Source: Small Business Trends
The Day’s Full of Opportunities…Shall You Sink or Swim?