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Thursday, March 6, 2014

Riding the Waves of Social Media – 38 Social Media Marketing Tips from #SMMW14

A few years back while vacationing in Oahu, we decided to take surfing lessons. Well, everyone but me.

I made up all kinds of excuses but when I saw my 8 year old daughter pop up like it was nothing, I had to try. The guy running the lessons had really been around and the young men helping him were clearly “all-in” for the surfing life. They were experts. With their help and my daughter’s example, I quickly went from disinterested to being eager to go again.

That story reminds me of how a lot of marketers take a turn with their digital and social media marketing skills. Getting inspired and then connected with people that really know what they’re doing can be a direct line from zero to social media hero.

What if you could attend a conference where you could get inspired and learn from top thought leaders and brand practitioners while having a great time doing it?

Luckily, we’ve been at it again at TopRank Online Marketing and have produced a conference eBook for Social Media Marketing World to give you a glimpse at the combination of inspiring and practical content planned.

In line with the conference surfing theme, this eBook offers social media smarts from major brands: Century 21, TaylorMade, Eloqua, Whole Foods Market, Adobe, IBM, Cisco, Discover, LinkedIn, Humana, Marriott, Experian, Citrix, PwC, HubSpot, Kelly Services, Cox Communications plus top social media marketing thought leaders and influencers that include Mari Smith, Mark Schaefer and the man behind Social Media Marketing World himself, Michael Stelzner.

There are 38 tips overall on topics that include understanding goals, speaking customer, LinkedIn, Facebook, Twitter, Pinterest, video, social content, influencer marketing, social service and of course, measurement and analytics. Riding the Waves of Social Media is a great primer or appetizer for what you’ll find at Social Media Marketing World. Check it out:

38 Social Media Marketing Tips from #SMMW14 Speakers eBook

There are some pretty impressive brands and thought leaders in this eBook, so here’s a full list of contributors and their Twitter handles. You can also find this list (and rank speakers) on List.ly. And if you want to follow the content these social media smarties share on Twitter, be sure to check out the #SMMW14 Paper.li paper.

Mari Smith – @MariSmith

Brian Clark – @brianclark

Laura Fitton – @pistachio

Jay Baer – @jaybaer

Dennis Yu – @dennisyu

John Jantsch – @ducttape

Mark Schaefer – @markwschaefer

Amy Porterfield – @AmyPorterfield

Neal Schaffer – @NealSchaffer

Michael Stelzner – @Mike_Stelzner

Lee Odden – @leeodden

Martin Jones – @martinjonesaz

Viveka von Rosen – @LinkedInExpert

Joe Pulizzi – @joepulizzi

Brian Carter – @briancarter

Gini Dietrich – @ginidietrich

Todd Wheatland – @ToddWheatland

Justin Levy – @justinlevy

Jason Miller – @JasonMillerCA

Jill Rowley – @jill_rowley

Connie Bensen – @cbensen

Marcus Sheridan – @TheSalesLion

Tom Martin – @TomMartin

Cliff Ravenscraft – @GSPN

Andrew Gill – @AndrewGrill

Andrea Vahl – @AndreaVahl

Becky Carroll – @bcarroll7

Lewis Bertolucci – @Lewis502

Maria Poveromo – @mariapoveromo

Michael Bepko – @Bepkoboy

Tim Washer – @timwasher

Cynthia Sanchez – @OSPInteresting

Matt Gentile – @MattGentile

Azure Collier – @azurecollier

Michael Delgado – @mikedelgado

Dan Gingiss – @dgingiss

Charles Kautz – @charliekautz

Michelle Lapierre – @mmlap

Of course, the content in this eBook is just a slice of the social media talent that you’ll find at this year’s Social Media Marketing World.

Enjoy the insights in the eBook and then consider attending the event in San Diego. Never mind the opening night on an aircraft carrier and the San Diego Bay networking cruise. Or the fact that your state is probably knee deep in snow and freezing cold and San Diego is sunny and warm.

Even if you ignore those experiences that won’t be found at any other conference, Social Media Marketing World offers an incredible mix of information and learning opportunities.

TopRank will have two livebloggers (Emily Bacheller @emilybacheller and Jesse Pickrain @jpickrainand) covering sessions each day and I will be giving a presentation on How Content and an Influencer Network Can Grow Your Business.

One question I have about this particular conference eBook: Will it really be the most popular eBook we’ve co-created with a conference? That’s up to you and the influencers that helped create it. If you like it, be sure to share and even republish it for your own readers.

Surf’s up! Are you ready?

Image: Shutterstock

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