Gigya, a Facebook Preferred Marketing Developer, recently showed just how powerful Facebook is in terms of social logins. In Q1 2014, 53 percent of all social logins happened through Facebook.
Facebook also remained the dominant mobile login conductor, with 62 percent, and is the overwhelming choice for those connecting with ecommerce sites, at 77 percent.
Gigya’s Victor White examined the Q1 social login ecosystem in a blog post:
In Q4 2013, Gigya saw Facebook make strides in the war for identity, as it regained a sizable share of logins in a number of industry verticals and regions. In Q1 2014, this trend continued with the world’s largest social network seizing more than 51% of social logins in North America for the first time in three previous quarters. In Q1 we also saw Yahoo continue losing its share of logins in almost every single vertical and region, a trend that mirrors the company’s recent move to eliminate Facebook and Google/Google+ logins from Yahoo properties.
Gigya’s infographic, showing all social login stats for Q1, is below.
Click to enlarge.
Source: Inside Facebook
Infographic: Facebook had 53 percent of all social logins in Q1
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